Chief Marketing Officer


Starting a web design and marketing company in his early 20s before joining the agency world, Louis has spent over 10 years working with some of the world's most established brands.

With hands-on experience across the entire marketing ecosystem, his move into strategic planning led him to create his own strategy framework, SCALE, that allows brands to communicate across every touch point while still delivering unparalleled return on investment.

Having worked across both B2B and B2C, in 2018, Louis became more involved in Shopify and joined Eastside Co. He brought his big brand methodology to the direct-to-consumer space, working with clients from a range of industries to create results-driven marketing strategies and recruit a team of specialists across every discipline. The result? The ability to deliver an end-to-end ecommerce offering beyond anything other Shopify partners have to offer.

What’s your favourite thing about Shopify?

Having worked with several different platforms, I think what makes Shopify stand out for me is the ease with which it integrates with all major marketing platforms across paid media, social and email.

This means we spend our time actually marketing, rather than figuring out how to get a catalogue feed from an ecom system.

Experts in the field

Read Louis’s latest articles and insights to stay ahead of what’s happening in the world of ecommerce and Shopify.

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