Shopify and Sustainability in Ecommerce
What is the environmental cost of ecommerce, and what can we, as consumers and brands, do to reduce our impact?
With a degree in English Literature, a knack for storytelling and a fear of incorrectly placed apostrophe’s (exactly like that one), Matt decided to pursue a role in content marketing. Based in Birmingham and having now been at Eastside Co for 7 years, his role has developed beyond content and more broadly into marketing, encompassing social media, SEO, email, website and content management, articles, partner collaborations, company comms, events and podcasts.
Why do you think Shopify has become so successful?
The platform is really flexible and easy to use, which means it's a superb option for businesses of all sizes, from solo entrepreneurs starting from scratch, to hugely successful million pound businesses like Absolute Collagen. It's also a platform that allows those smaller businesses to grow into huge enterprises as it's endlessly scalable. The partner ecosystem and third party apps, combined with Shopify Plus Partners like Eastside Co mean that each Shopify store can be designed, developed and tailored to suit the needs of each individual ecommerce business and its customers.
Experts in the field
Read Matt Allen’s latest articles and insights to stay ahead of what’s happening in the world of ecommerce and Shopify.
Guide to Starting a Successful Shopify Business
Launching a Shopify business? This guide covers finding your niche, branding, legalities, and execution strategies to turn your idea into a successful...
Elevate Your Shopify Brand with Video Content Automation
Video content is likely to be a preferred format for your potential customers, and should be an key component of your online marketing. Read our tips ...
GMail and Yahoo: New Email Authentication Requirements for Shopify Businesses
Find out what you need to do to adhere to Gmail and Yahoo's new requirements around email authentication.
TikTok Trends for Shopify and Ecommerce in 2024
TikTok has released its 2024 trend report, predicting what's next for the platform. Here's our take on how Shopify businesses can get ahead of the gam...
24 of The Best Shopify Stores in 2024
Take a look at 24 of the biggest brands and names you might not have known were on Shopify in 2024...
Cart Abandonment Emails - Top Tips for Shopify Stores
A huge amount of revenue is lost when visitors abandon at the checkout before making their purchase. Learn how an abandoned cart email series can help...
Heat Mapping: The Most Valuable UX Tool for Shopify Stores
Learn how you can track how customers are using your Shopify site to gain valuable insights.
WooCommerce Vs Shopify: Which Ecommerce Platform Is Better?
Our in-depth guide compares all the key elements of WooCommerce and Shopify to help you decide which could be the right platform for your online busin...
How To Write Great Shopify Product Descriptions
While there’s no set way to write ecommerce product descriptions, here are some tips, tricks and tools to make it an easier and more successful proces...
How To Create A Successful Ecommerce Product Page (With Examples)
Find out the essential elements to incorporate to create a high-performing product page on your Shopify store.
Shopify News and Updates October 2023
Get up to speed with the latest updates, releases, enhancements and features on the Shopify platform
The Top 99 Shopify Apps for your Shopify Store
With thousands of Shopify apps available in the app store, how do you filter through the noise? Read our guide and find out our top 99 apps!
Shopify Markets for International Commerce Vs Expansion Stores
‘Shopify Markets’ is the global commerce hub for merchants. How does it work - and how does it compare to having multiple expansion stores?
What's New at Shopify? News and Updates
Get up to speed with everything Shopify has rolled out on the platform through the month of September
Video Marketing For Shopify Merchants
Why Shopify merchants can't afford to ignore the benefits of video content marketing in an increasingly online retail environment.
Shopify POS: A Guide
Shopify POS enables merchants to take payments in real stores. Find out how it works, what versions are available, how much it costs, and more
Shopify Payments: A Guide
Read our ultimate guide to Shopify Payments, for businesses looking for a fast, secure, and reliable payment processing solution
14 Tips to Prepare your Shopify Store for Black Friday 2023
If you’re an ecommerce business that wants to capitalise on the 2023 Black Friday Cyber Monday sales season, read our guide and make sure you’re prepa...
Magento (Adobe Commerce) vs Shopify - Which Platform is Best?
Which is the best platform: Shopify or Magento (now called Adobe Commerce)? Check out the key features, benefits, pros and cons of both platforms.
Latest Shopify Updates and News
Find out about recent Shopify updates in our July roundup - from new features, enhanced functionality, customisations and fixes, we have the full rund...
Shopify Editions Summer ‘23
Find out what's in Shopify Editions Summer '23, reflecting the ecommerce landscape, and presenting the latest technologies Shopify is building to make...
Shopify Updates and Upgrades June 2023
Find out the latest from the world of Shopify and how it's improving the experience for online businesses and their customers.
Best Clothing and Fashion Brands on Shopify
Check out some of our favourite fashion brands on Shopify
Latest Shopify Updates May 2023
Find out the latest features, upgrades and functionality rolled out at Shopify to improve the experience for merchants and online shoppers.
Shopify Plus vs Advanced
We break down all of the features, services and benefits Shopify Plus can bring to ecommerce brands, compared to the Shopify Advanced plan
New at Shopify This Month
Find out about all the latest updates, fixes and features on the Shopify platform
Shopify Announces Important Checkout Update For Subscription Brands
Shopify has announced a major checkout change that means subscription-based brands may need to take action.
Best Shopify Jewellery and Accessory Stores
Check out some of our favourite jewellery and accessory brands on Shopify, and some of the tactics they use to sell more
What's New at Shopify?
Learn about the latest updates from Shopify and how they're improving the experience for merchants and customers.
Top Shopify Subscription-Based Ecommerce Brands
When executed correctly, an ecommerce subscription model can help you grow your Shopify business in leaps and bounds. Here are some brands getting it ...
Shopify to Fill Advertising Vacuum Left By Apple's Privacy Clampdown
Shopify Audiences will allow retailers to upload customer data to advertising platforms. Find out how.
Steven Bartlett: Transforming Economic Uncertainty Into Ecommerce Opportunity
Get all the insights from our ecommerce event in London, featuring Steven Bartlett, Shopify, SellersFunding and Ernst and Young.
Introducing the Accelerator Programme
Learn about our Accelerator Programme, a new service designed to help start-ups and scale-up businesses accelerate their ecommerce growth with a new S...
Apple ‘Pay Later’ and Other New iOS16 Features
As the world of 'buy now, pay later' continues to hit new heights, Apple is getting finally involved - here's how their service will work when iOS16 l...
5 Key Things To Consider Before You Build Your Shopify Store
If you're setting up a Shopify store, here are 5 key things you need to be aware of...
What Is Conversion Rate Optimisation (CRO)?
Find out how you can utilise Conversion Rate Optimisation to encourage more visitors to buy from your store - and keep coming back.
Migrating To A New Email Service Provider
Find out what ecommerce brands need to consider when looking at a new email service provider (ESP), and the steps to take to move to a new platform wi...
Eastside Co: Award-Winning Ecommerce Agency!
Find out about some of our recent ecommerce work and how it led to winning some fantastic awards!
How To Buy An Online Business
An alternative to starting an online business from scratch is to purchase an established enterprise: one that has a proven market and is already makin...
What Does Brexit Mean For Ecommerce?
Check out our guide for online businesses in a post-Brexit world, including definitions, changes to rules and links to other useful resources.
Rand Fishkin of SparkToro and Moz On SEO, Google and Social Media
Rand Fishkin joins Matt, Louis and Will to discuss why he left Moz, what his new company, SparkToro, is all about, SEO's future, social media's evolut...
Key Factors Influencing Online Buying Behaviour
What influences how people buy online? What do your visitors value? And what can Shopify and other ecommerce businesses do to increase the chance of a...
9 Tips For Shopify Site Speed Optimisation
A slow loading site has many negatives: from low engagement and high bounce rates, to less traffic, lower sales and even damaged search engine ranking...
Getting Started On YouTube: A Guide For Businesses
YouTube’s biggest selling point, as the world’s second largest search engine and under its parent company Google, is that despite competition from oth...
Write a Returns and Exchange Policy to Help You Sell More
A clearly written and well-implemented returns policy will be a win-win for you and your customers. In fact, getting it right can help boost customer ...
A Guide To Pinterest Marketing
Find out why your business should be marketing on Pinterest to reach, engage with, and grow your audience.
How Is Coronavirus Impacting Ecommerce?
Restrictions to our freedom of movement and a global shutdown to limit the impact of the pandemic have led to huge changes in customer behaviour. But ...
Shopify Flow Guide
Learn how Shopify Flow can help you automate tasks - so you can get on with running your business.
Bringing the Virtual into Reality with AR on Shopify
Augmented Reality is something we’ve seen cropping up more and more, but what exactly is it and how is it done?
Chatbots: The Future of Marketing?
Increasing automation is attractive to businesses, but does that come at a cost of reduced personalisation? Could chatbots and machine learning be the...
Migrating Your Ecommerce Store to Shopify
Find out why a platform migration to Shopify might be exactly what your online business needs to skyrocket its growth!
How to Manage URL Redirects and Error Pages
301s and 404s? Find out which error codes you need to watch out for, what they mean, and how to deal with them.
5 Ways To Supercharge Your PPC Conversion Rate
In PPC, conversions are king. With such a wealth of data available, you can see exactly how much you’ve made for each pound or dollar spent. This mean...
Going global: taking your ecommerce multinational
You’ve launched your ecommerce store, and you’re building a customer base in your home country. But the world is becoming smaller and people are prepa...
Is the High Street Dead?
Grim predictions of the ‘death of the High Street’ hit the headlines every year, and this year is no exception. But what is the true state of retail i...
Email Marketing 101
Email marketing is one of the most useful, flexible and cost effective tools available in your ecommerce kit and, if done right, is something that can...
How to increase ecommerce revenue
Want to know how to increase revenue on your Shopify store? Maximise every opportunity to cross sell and upsell more products!
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