Matt Allen

Head of Content Strategy

Matt Allen

With a degree in English Literature, a knack for storytelling and a fear of incorrectly placed apostrophe’s (exactly like that one), Matt decided to pursue a role in content marketing. Based in Birmingham and having now been at Eastside Co for 7 years, his role has developed beyond content and more broadly into marketing, encompassing social media, SEO, email, website and content management, articles, partner collaborations, company comms, events and podcasts.

Why do you think Shopify has become so successful?

The platform is really flexible and easy to use, which means it's a superb option for businesses of all sizes, from solo entrepreneurs starting from scratch, to hugely successful million pound businesses like Absolute Collagen. It's also a platform that allows those smaller businesses to grow into huge enterprises as it's endlessly scalable. The partner ecosystem and third party apps, combined with Shopify Plus Partners like Eastside Co mean that each Shopify store can be designed, developed and tailored to suit the needs of each individual ecommerce business and its customers.

Experts in the field

Read Matt Allen’s latest articles and insights to stay ahead of what’s happening in the world of ecommerce and Shopify.

Shopify POS: A Guide
Shopify POS enables merchants to take payments in real stores. Find out how it works, what versions are available, how much it costs, and more
Shopify Payments: A Guide
Read our ultimate guide to Shopify Payments, for businesses looking for a fast, secure, and reliable payment processing solution
Latest Shopify Updates and News
Find out about recent Shopify updates in our July roundup - from new features, enhanced functionality, customisations and fixes, we have the full rund...
Shopify Editions Summer ‘23
Find out what's in Shopify Editions Summer '23, reflecting the ecommerce landscape, and presenting the latest technologies Shopify is building to make...
Latest Shopify Updates May 2023
Find out the latest features, upgrades and functionality rolled out at Shopify to improve the experience for merchants and online shoppers.
Shopify Plus vs Advanced
We break down all of the features, services and benefits Shopify Plus can bring to ecommerce brands, compared to the Shopify Advanced plan
What's New at Shopify?
Learn about the latest updates from Shopify and how they're improving the experience for merchants and customers.
Shopify SEO Guide 2023
Read the Ultimate Guide to SEO on Shopify, written by our team of experts. Also available as a free download.
Introducing the Accelerator Programme
Learn about our Accelerator Programme, a new service designed to help start-ups and scale-up businesses accelerate their ecommerce growth with a new S...
How To Buy An Online Business
An alternative to starting an online business from scratch is to purchase an established enterprise: one that has a proven market and is already makin...
Shopify Flow Guide
Learn how Shopify Flow can help you automate tasks - so you can get on with running your business.
Chatbots: The Future of Marketing?
Increasing automation is attractive to businesses, but does that come at a cost of reduced personalisation? Could chatbots and machine learning be the...
Is the High Street Dead?
Grim predictions of the ‘death of the High Street’ hit the headlines every year, and this year is no exception. But what is the true state of retail i...
Email Marketing 101
Email marketing is one of the most useful, flexible and cost effective tools available in your ecommerce kit and, if done right, is something that can...
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