Let us know about your project and will get back to you within 24hrs. If you'd rather speak to someone now Call +44 (0)20 7856 0270

Rather speak to someone? Call +44 (0)20 7856 0270

Trusted By Brands Worldwide
  • Scitec
  • Rains
  • NHS
  • MG
  • Leesa
  • Wasps
  • Hera
  • Lazy Oaf
What our clients say

Great service, pleased with the finished product. Account management has been great, and very helpful. Very happy with the overall experience - would recommend to anybody looking to create or update their Shopify web store.

Wasps Rugby Club

E-commerce Round-up: American Eagle Joins In On the E-commerce Game

Posted By Amrita Aujla

Well known US clothing retailers American Eagle Outfitters are further trying to make their way into the UK market with their new e-commerce website. It is no secret how well established the American clothing giants are with their 24 stores situated all over the world in major cities such as Dubai and London, which opened last year.

American Eagle have been trying to crack the UK market for quite a while, with their first steps being the opening of their London store last year which was its first store in Europe! However, the brand felt that their London store was not enough to captivate the hearts of the British fashionista's therefore American Eagle's hope to strengthen their UK relationship with their new website. The Chief Commercial Officer of the company, Simon Nankervis, said "definite shifts between the various brick and mortar and digital channels" and that he thinks "we'll see more of that consumption continue to move online."

Although, this is not the American superstore's first dip into the e-commerce world as they have been running their e-commerce operations from their unified American website where they offered global shipping for all their customers all over the world. However their new UK website will open up many e-commerce channels for the brand as it is going to be their first localised web address.

Nankervis also emphasised that they are not skimming their focus London store or their expansion into the rest of Europe by saying their London store is "leading the trend and giving us a definite read on the way we want the consumers to work with us here."

American Eagle are definitely not the first established American brand that have leaped into the UK market as we have already been captivated by brands such as as J Crew who have been testing out the online waters of UK e-commerce since 2011.

Make sure you all keep an eye out for the many American brands that will be soon to be coming our way! https://twitter.com/abrahamcn/status/644403716926382080

In other e-commerce news this week...

Shopify Builder have a very special feature this week by Workflow Studios who have a great article based around how a business can successfully move to the cloud but with a very unique Hollywood movie twist. This article is a very great, insightful and humorous read which is great for people who do not know much about integration into the cloud - so it definitely has the Shopify Builder technical stamp of approval!


Global e-commerce turnover grew by 24% to reach $1,943bn in 2014 https://twitter.com/B2Ceu/status/644803957815148544

If you want to learn to how to improve your e-commerce conversion rate, check out this great article... https://twitter.com/1300SEONOW/status/644804802396819456

Check out how retail can improve your e-commerce conversion on mobile... https://twitter.com/JamesFulfil/status/644804792703918080

Spending on mobile said to increase by 243%... https://twitter.com/stuartmooreuk/status/644804756909592576

Find out the best SEO techniques for e-commerce product pages... https://twitter.com/DBRIGHTLIVING/status/644804086420762624

Shopify Conversion Checklist

Skyrocket your store’s sales, and join over 30,000 merchants that have already benefitted from the page by page breakdown listed inside.

Shopify Conversion Optimisation 2018 Checklist

Shopify Conversion Checklist

Download the latest version of our checklist today and get practical CRO tips and tactics to turn more of your visitors into customers.