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Ecommerce Round-Up: House Of Fraser Report 30% Rise in Ecommerce

By Amrita Aujla / Posted

BREAKING E-COMMERCE NEWS: House of Fraser announces their e-commerce sales for 2015 has grown by 30.8% in half a year of innovation across all channels.

The brand packed department store has been basking in a whole host of e-commerce growth this year as in half a year to August the national business's e-commerce presence grew by 30.8% and their sales grew by 6.5%. As a combination, their online and off-line sales have grown at a total of 2% with a gross profit of £204.7m which has grown by a massive £11.3m since the previous year! But how have the department store managed to achieve this you ask?

Well, they have been innovating their digital presence with an updated iPhone app which now allows customers to scan bar codes of clothing that catch their eye in store so they can buy it later on and they have also improved their delivery service that now has a midnight cut off for items to be delivered to store by midday the following day.

The Chief Executive of House of Fraser has announced that the August sales meant like-for-like sales were up by 5.1% in the first 33 weeks of the year - contrasting with 6.5% growth in the first 26 weeks - but that it was "optimistic" for a successful autumn and winter season. With all this success under their belt, what do the premium brand suppliers have planned next?

Well, as we all know that other than UK shoppers the Chinese market is also a lover of big expensive premium brands which is why House of Fraser are planning to stake their claim in the Chinese market with their first store opening in 2016. Keep an eye out!\_graham/status/646678166803771392

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