It's not every day a renowned international car manufacturer steeped in British heritage contacts you to develop a website for them, so when the opportunity came to collaborate with MG Motor UK Ltd, we were honored to take it. MG Motor approached us to develop a website to showcase their merchandise products using the fantastic Shopify platform, the results of the project can be seen here. Their reasons for wanting to use Shopify were simple, itâ€™s easy to use, has great 24/7 support, easy to manage and is low maintenance.
Reviewing ecommerce trends
Our task was to develop an ecommerce site that was in line with their current branding. Our aim was to provide an ecommerce web design that was easy for customers to use in addition to building the website to have it live with a quick turnaround. We started by reviewing their current website to pick out elements that would provide inspiration and ideas. Our Shopify experts also reviewed various competitors, providing an insight on ecommerce trends or ways we could possibly innovate new ideas into the industry.
Putting the user first
We produced a number of design concepts to present to our client. The designs were inspired by the client's branding and in particular non-industry related websites. We wanted to produce a layout that would entice the audience and go beyond the usual expectations of a car maker merchandise store. To increase conversions we added a quick shop functionality. This provided the user with a small pop up containing a short overview of the product, without the need of the user having to go to a different page. Another little thing we wanted to add were small animations on product images that would pop up when they come into screen view.
Another successful project
As with all large companies the design had to be reviewed by different departments - from IT, to marketing and upper management. The final design to be placed into production was chosen by MG Motor. It took a total of just 15 days and three Shopify design experts to bring the MG Motor merchandise website to completion. The website launched on 13th February 2014 to great success, with a large amount of orders processed and outstanding reviews from MG Motor customers and staff alike. It was a pleasure to work on such a project with MG, should you need us to assist your project, don't hesitate to get in touch for a free website design consultation or give us a call on 0121 794 0200.