Custom features

World-renowned US contemporary fashion designer, Elizabeth Suzann, had in place a clean and distinctive design brought to life by beautiful photography. However the team wanted to enhance how users interacted with their products and improve user experience with cutting edge features.

Elizabeth Suzann approached us to add a feature not yet seen on the Shopify platform: a gallery for each product variant. We achieved this by taking advantage of the recently released variant image system and connecting it to Shopify’s additional product images. Our clever developers devised a way to connect these two systems through the naming of image files.

Elizabeth Suzann collection page

Elizabeth Susan

Another innovative feature added was the ability for customers to be taken to full details of a variant as soon as they clicked on its swatch, rather than having to click further.

It was a fantastic project to work on; we really enjoyed the opportunity to test Shopify’s new core features and get them working brilliantly in real-life instances.

“Very quick service, and we got exactly what we requested. Thanks everyone – will definitely be using this company again for future customizations.”
– Elizabeth Suzann

Kitty Sadler
About the author
Kitty Sadler

Kitty's a real nerd when it comes to Shopify. When she is not managing projects here at Shopify Builder she will be found experimenting with recipes in her kitchen or exploring the food scene here in Birmingham.

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