E-mail marketing specialist

Eastside Co is a digital design and marketing agency which creates websites and innovative marketing strategies for businesses around the globe. We are the leading Shopify experts in web design and digital marketing in the UK, based in Digbeth, Birmingham. We are a medium sized company with 50+ members of staff and continuously growing.

Key responsibilities:

  • To plan, coordinate, design & deliver all email marketing activity

  • Write creative content for email, with engaging and enticing email copy and subject lines

  • Contribute to the email marketing strategy to improve open and click rates as well as driving revenue through email marketing

  • Manage the email marketing calendar in line with client objectives and overall marketing strategy

  • Improve the signup rates and list growth for all of our clients

  • Use data to inform decisions for optimising and improve email content and creative

  • Reporting on email performance and how we deliver against specific KPIs for each client

  • Work seamlessly with our creative team to produce best in class emails that look beautiful and perform flawlessly

Skills & Experience:

  • At least 1 year experience working in an agency environment with eCommerce experience preferred.
  • At least 2 years experience planning, creating and managing email marketing activities
  • Ability to work across multiple clients with shifting priorities and deadlines
  • An in-depth understanding of email marketing automation, dynamic content and personalisation
  • Strong copywriting ability, with experience producing on-brand, engaging written content for email marketing
  • Demonstrated experience working with sophisticated customer segmentation and a range of email marketing platforms
  • Proven track record of successful email marketing campaigns driving brand and revenue growth
  • First hand experience testing within email campaigns
  • Solid understanding of the email marketing landscape, platforms and technologies
  • Understanding of the user journey and on-boarding process
  • Data-driven with knowledge of Google Analytics
  • Solid understanding of GDPR regulations and requirements
  • Ability to work autonomously as well as part of a team
  • Knowledge of Shopify as a platform is desirable but not required

Benefits:

Free coffee, breakfast and fresh fruit daily

Local perks - digbeth dining club discount

independent Birmingham cards

Have your birthday off after one year with ESC

Regular company socials

Amazing work hard, play hard culture