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The Italian company was founded in 2009 and has grown into one of the go-to websites for exclusive editions, hard to find and curated collections of clothing and sneakers.
Our brief was not an easy one! It tested the Shopify platform to the max in terms of bespoke functionality and app integration - without compromising on design.
Men and Women have bespoke homepages: both pages display colour changing navigation based on background, with a gradient slide as the user scrolls. Different elements of the page are contextually displayed to users in certain countries.
The intuitive search uses predictive text and displays the products cleanly using the collection page styling.
Deep integration of third-party applications enhance the overall experience for the customer, while retaining a look and feel entirely in keeping with the website.
A concise footer contains SEO-friendly content with zero clutter.
A countdown timer for the latest launches in the sneaker world works in a time-zone friendly way, and is hardcoded so doesn’t rely on a third party app. We achieved multi-currency support, showing only content, pricing and shipping options relevant.