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Founded in 2012, Rains took rainwear to a new level, taking a classic raincoat and adding Scandi style and design. They are now well known as a cult brand offering a full range of waterproof outerwear, bags and accessories.
We implemented functionality which meant one of the homepage slides is an auto-play video, to really show off Rains’ products and the company’s aesthetic.
As well as looking beautiful, we also implemented some clever functionality: the site reads the visitor’s IP address and redirects them to either the main site, Rains Japan or Rains Norway, giving the user the experience most appropriate to them.