PPC Specialist

We want to ensure our marketing is at the cutting edge of the industry and our core aim is to provide our clients with unparalleled results across the board. Paid Search is at the forefront of that work and this is your opportunity to lead the way.

We want a highly experienced PPC (Paid Search) Specialist to join our team who can hit the ground running and revolutionise our approach to paid search strategy and execution.

As a PPC Specialist, you will:

  • Own the formation of effective paid search strategies
  • Launch and optimise various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Manage keyword research, keyword selection and audience targeting across all search campaigns
  • Monitor budget and adjust bids to gain better ROI / Return on Ad Spend
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management and clients (e.g. dashboards/performance trackers)
  • Write attractive, concise, high converting copy for ads
  • Manager and optimise all Google Shopping activity
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Keep abreast of PPC and SEM trends
  • Manage and fully utilise bid management systems

Who will you be?

  • You have at least 3 years of experience in creating and maintaining multiple paid search campaign using Google’s ad platform
  • Ideally, you will have experience working within an agency where managing multiple projects and clients in the norm
  • You will have a working knowledge of wider digital marketing concepts and strategies but be focussed and passionate about search engine advertising
  • You should be comfortable with analysis and number crunching and specifically familiar with Google Analytics and reporting directly in the Google Ad Platform.
  • In addition to this, you should have a creative streak that allows you to write compelling ad copy and adopt the tone of voice of different brands
  • Your communication skills should be second to none with the ability to explain the complex or technical in a simple, easy to understand way.
  • Ideally, you will have experience with a bid management tools (e.g. Search Ads 360, Kenshoo or Acquisio)
  • You are Google Ads & Analytics certified or be willing to get certified as soon as you can.
  • Strong experience with direct to consumer brands and ad campaigns

What will you get in return?

  • Work fully remote or hybrid (2 days per week in the office)
  • Flexible start and finish times (start between 8am - 10am and finish early / late)
  • 36 days holiday inclusive of bank holidays (with holiday also increasing each year)
  • Regular 1-2-1s and career development plan
  • Pension, private healthcare, eye care vouchers, counseling sessions
  • Plus we review our salaries and benefits annually using staff consultation to implement the benefits that mean the most to our team

The salary for the role would be £30,000 - £45,000 per year depending on experience.

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At Eastside Co, equality, inclusion and diversity are at the core of our business. This is particularly important when it comes to recruitment, as we know that having varied perspectives ensures better ideas to solve our clients' challenges. Each day we aim to encourage, foster and develop a sense of belonging and empowerment in our diverse workplace.

In order to view a full list of our current vacancies and to apply, head over to our careers page on LinkedIn.