Press Coverage On A Minimal Budget
by Jason / Posted
Getting press coverage on a minimum budget might sound like a bit of a challenge, but this does not mean it is unachievable. Journalists receive hundreds of press releases daily, so it is down to you as a business to make yours stand out.
All businesses should be aiming to make themselves stand out amongst the crowd, whether your business is already an established brand or whether you are just getting started.
To achieve press coverage on a minimum budget, it could be recommended to overlook traditional media such as newspapers altogether. Below we will discuss the some of the best and cheapest ways to achieve press coverage on a minimal budget.
1) KNOW YOUR TARGET AUDIENCE
By knowing your target audience you can create a niche, this means that you will be able to find websites, bloggers and reporters that have an interest in your product. This can be achieved through a simple Google search such as: blogs on X, top bloggers for X, reviews of X. Those that have an interest in your product, or products similar, would be worth contacting.
2) MAKE IT ORIGINAL
By making what you have to offer original, or even sound original, this means that stand out against the other products that the recipients are being sent. By being original, this means you stand more of a chance of being noticed than your competitors.
3) MAKE RELATIONSHIPS
Instead of sending out generic emails to those you have an interest in working with. Send emails that will result in gaining a relationship, this means that your personality should come across in the email, compliment the company or person you are contacting so they know the email is personal, offer an example of what your company/product has to offer.
4) USE THE INTERNET
This means using social media to your advantage. Use Twitter. Use Facebook. Use Reddit. By using social media sites such as Facebook and Twitter, this means that those on the sites may become aware of what you have to offer. By using Reddit, this links back to finding your niche, this can be achieved through the use of sub-reddits, as these are often targeted towards a certain interest.
By using these tips, it could result in viral success for what your company has to offer. By gaining this press coverage it can result in sales and interest surrounding your product, even more so than traditional media outlets.