Behavioural Science in CRO now: 3 Mistak...
Behavioural science is one of the most overused phrases in ecommerce CRO. But are brands actually applying it? Here are the three biggest mistakes bra...
Experienced Chief Strategy Officer and current Chief Growth Officer with a deep background in digital and marketing strategy, leading high-performing teams to deliver measurable growth for agencies and their clients.
Proven track record of shaping strategic direction, scaling operations, and driving commercial success as part of senior leadership teams. Passionate about unlocking growth opportunities through insight-led planning, performance marketing, and cross-functional collaboration.
Experts in the field
Read Andrew Steel’s latest articles and insights to stay ahead of what’s happening in the world of ecommerce and Shopify.
Black Friday and Golden Quarter 2025: Th...
UK Black Friday 2025 shopping trends are shifting. Explore AI-assisted discovery, mobile-first commerce and smarter discount strategies for peak Q4 pe...
Agentic Commerce Explained: ChatGPT’s Ne...
OpenAI’s new Agentic Commerce Protocol brings instant checkout to ChatGPT, turning conversations into seamless shopping. For Shopify brands, this shif...
Optimising Your Shopify Store for AI Dis...
AI is transforming eCommerce discovery. Learn how to prepare your Shopify store for ChatGPT Shopping, conversational search, and AI-powered buying jou...