Shopify and Ecommerce News and Advice

White Hat And Black Hat SEO Explained

Within SEO, there’s certainly a grey area with regards to whether some techniques are legitimate. Two key terms are ‘White Hat’ and ‘Black Hat’, but what do they both mean?

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Amazon vs Shopify
With the boom in ecommerce, and the decline in “bricks and mortar” shopping spaces, we’re investigating “online marketplace” vs “your own online store...
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