Shopify and Ecommerce News and Advice

Social Media in 2021: Trends, Updates and Predictions

Check out our 2021 guide to new updates, trends and predictions for the major social media platforms.

4 Copywriting Tips to Boost Ecommerce Conversion Rates

Good copy is all about generating the right emotions to entice a potential customer to buy from you. Here are four proven tips to improve your copy an...

12 Essential Site Search Optimisation Strategies for 2021

Some businesses view onsite search as an added extra, ignored until the store is up and running. Find out why ignoring the little bar and magnifying g...

How Native Shopping Apps Benefit Brands and Consumers

Learn how native apps can increase conversions, average order value and revenue by creating rich brand experiences.

How the Subscription Model is Helping Ecommerce Merchants Thrive

Find out why companies using the subscription model are seeing huge success.

Everything You Need to Know About Hreflang and Shopify

In this article, we introduce you to a feature called Hreflang, which can help online businesses solve SEO challenges created by international expansi...

Rand Fishkin of SparkToro and Moz On SEO, Google and Social Media

Rand Fishkin joins Matt, Louis and Will to discuss why he left Moz, what his new company, SparkToro, is all about, SEO's future, social media's evolut...

The New Google Analytics

Get ready for the new Google Analytics: built for the future to give your business the essential insights it needs to grow.

Optimise Your Shopify Store for Higher Conversion Rates

Check out five of the most reliable ways to improve your site performance and maximise your ecommerce conversions.

The Customer Journey Model: SCALE

Lots of brands succeed despite their marketing, not because of it. Learn how the SCALE model can make your marketing strategy a success.