PPC 101: Account Structure and Keyword Research

The world of PPC advertising can be confusing. In a new series, Eastside Co’s Paid Search Specialist, Jed Brookes-Lewis, shines a light on the fundame...

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5G: Ecommerce and the Internet of Everything

5G will release the full potential of IoT and revolutionise the way we live and do business. In fact, ecommerce has been predicted to grow by $12 bill...

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Exploring Headless Ecommerce

We explore the pros and cons of headless ecommerce which has been helping some entrepreneurs sharpen focus on different parts of their online stores. ...

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Three Powerful Shopify Features To Make Your Online Store Thrive

Find out about 3 of the most important functions that Shopify offers: payment, customer management and mobile-first design. Learn how these benefits w...

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Build a Pre-Launch Page and Sell More On Black Friday

Black Friday is around the corner! By now your marketing efforts should be in full swing as you prepare for this festive sales season. Read our latest...

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Turn your Shopify Audience into Customers with Audience Intelligence Research

Learn how audience intelligence can bring success to your marketing efforts.

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The Power of (Love) Email Automation

Email automation can help your brand scale communication with a whole range of customers without requiring significant resource or cost. How? Read on!

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Data Protection and GDPR for Shopify Store Owners

Data protection is not only a legal necessity, but also crucial in business maintenance. With ecommerce expected to hit $4.5 trillion sales by 2021, c...

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31 Ways To Optimise E-A-T On An Ecommerce Website

Expertise, authority and trust (also known as E-A-T) is the big thing in SEO right now. But what exactly is E-A-T and how can it help your ecommerce w...

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Digital Trends Changing The Face of Ecommerce

Here we unearth some of the digital trends changing the face of ecommerce. By understanding how they work you’ll gain insight into creating an uninter...

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