Shopify Email Marketing Specialists
Marketing tactics come and go, but email is here to stay - it remains one of the highest performing tactics, with an excellent ROI. If you are not leveraging email marketing to engage, nurture and sell to your audience, you should be.
Email Marketing Benefits: What is Email Marketing and How Does It Work?
Email messages can be tailored so they are personalised and data-driven, leading to higher engagement. By tapping into customer behavioural data, preferences, and lifecycle stage, automated emails can be tailored to send relevant messages to the right people, at the right time - whether nudging a purchase, or building brand loyalty post-purchase.
Email marketing has consistently proved itself to be an efficient, low-cost, and high-ROI channel for driving revenue.
Messages can be designed to encourage clear, compelling calls to action, enabling you to actively persuade your readers to take the next step - whether that’s browsing your products, completing a purchase, reading educational content, or redeeming a personalised offers.
It’s an extremely measurable marketing tactic, so you can monitor and review the performance of your email campaigns and automations, run tests, and continuously optimise performance in real time.
It’s easily scalable, meaning it can work as effectively for 1,000,000 subscribers as it does for smaller, highly engaged audiences, with minimal additional resource required.
Why Eastside Co is The Trusted Email Marketing Agency
Set up in 2012, Eastside is the expert in ecommerce. As a full service Shopify agency, we go beyond the build - not only bringing online businesses to life with beautiful websites, but helping them connect with, convert, and retain their audiences using fully integrated marketing strategies, including advanced Shopify email marketing and CRM. Whether it’s a one-off campaign, regular newsletters, lifecycle flows, subscription journeys, or fully automated programmes, we understand how to get the best out of email.
Our team includes dedicated email marketing experts who use the latest technology platforms combined with email marketing best practice, to drive engagement and revenue from email activity for our clients: from advanced segmentation and personalisation and creating eye-catching email designs, to writing high-performing subject lines and on-brand copy, Eastside is the trusted email marketing agency for D2C and B2B brands.
We're Klaviyo Platinum Partners
Our email marketing experts work primarily with Klaviyo, a platform which allows us to deliver targeted, effective campaigns for our clients. Combining strong design with smart timing and relevant messaging, we focus on driving revenue, growing subscriber lists, and building consistent engagement.
Eastside is a Klaviyo Platinum Partner, which means we actively manage Klaviyo accounts and have a close working relationship with their team, giving our clients access to the latest features, insights, and best practices.
Email Marketing Case Studies
We manage email marketing for a range of clients in different industries, and have seen exceptional results. Here are a few examples to demonstrate how we could grow your business using the power of email marketing for Shopify:
Client A - Full Strategy Implementation
We designed, wrote and launched a fully automated email strategy for this client. The strategy included a series of welcome emails, abandoned cart emails, plus a post-purchase and win-back flow.
On average the sales generated by these emails represent between 6% and 9% of the client’s monthly revenue. Over a 3 month period, the total revenue generated by the automated emails amounted to £51,468.
Client B - Rescuing Lost Revenue
We identified that this client had a higher than average number of people adding products to cart but not completing a purchase. To encourage these people to come back and buy, we implemented an abandoned cart flow, using a series of emails to follow up with that segment of visitors, using tactics to persuade them to click the ‘buy’ button.
Within two months, these emails led directly to £43,062 of sales: revenue that was otherwise lost.
Client C - Welcoming More Sales
This client originally had a single welcome email sent to website visitors who subscribed to their newsletter. Over a period of five months, this email generated £2,014.
We identified that a more in-depth welcome series would prove more effective, so enhanced their welcome strategy to include a further two emails. In just two months of the improved welcome flow being live, the series resulted in £2,702 of revenue.
We also created an abandoned cart series, which generated £1,819 in its first two months.
Client D - Generating Revenue
Client D had no existing email marketing activity. We implemented an abandoned cart series, automatically following up with people who had added to cart - this led to £1,085 of recaptured sales in just one month.
Shopify Email Automation: Our Process
Automation is an effective and cost-effective way to enhance your email marketing strategy. It means you can automatically contact people when they meet a certain trigger, delivering highly personalised, relevant and timely messages. Our email specialists take the time to understand your business, and create automated emails to get results. Here are some examples of email automations that we can implement to engage your audience and drive sales.
Welcome Emails
The welcome series is one of the most valuable automations you can implement in your email strategy. With people having only recently subscribed, they’re at their most engaged and open to hearing from you.
This is your opportunity to introduce people to your brand, build trust early, and offer value before trying to sell them any products. It is important to take advantage of this period with a well-structured journey that sets expectations and reinforces your brand; from there, you can start to guide new subscribers towards their first purchase!
Abandoned Cart Emails
Many people are surprised to learn that nearly 70% of online shopping journeys don’t reach checkout completion.
An abandonded cart series helps remind the customer that they have left something behind. As they’ve exited the buying process at the final stage, we know they’ve already shown strong purchase intent. While Shopify enables you to send one email at this point, we use our email marketing platforms to build a more effective sequence, sending multiple reminders at carefully timed intervals.
The aim is to bring customers back at the right moment and encourage them to complete their purchase, capturing revenue that would have otherwise been lost.
Database Segmentation
Segmenting your subscriber list means grouping your audience based on shared characteristics (such as behaviour, location, or purchase history). This allows you to send more relevant, targeted messages, helping to improve engagement and increase conversion rates.
Branding and Design
Our in-house design team will work with you to ensure the visual design of the emails is consistent with that of your website and branding. We will use your company’s tone of voice to compose concise messages with clear calls to action that recipients will engage and interact with, to deliver results.
A/B Testing
In order to improve the results of your email campaigns, we can implement A/B testing. This allows us to learn what works best for your audience and refine your strategy over time - from subject lines and CTAs to email design and send timing. We review performance continuously, using these insights to make informed improvements and maximise results.
Post-Purchase
The customer's journey isn’t over when they buy from you. Post-purchase emails are your chance to turn a one-time customer into a repeat buyer and long-term brand advocate.
Done well, they help you build loyalty, encourage repeat purchases, and strengthen the customer relationship beyond the initial sale. Sending post-purchase emails is essential for growing your brand.
Whether you’re looking to improve your existing email marketing strategy or need to create a new one, our email marketing services will drive results for your business. Contact us today to discuss your next steps.