PPC is one of the most accountable and measurable marketing tactics. Eastside Co has a team of experts who specialise in managing and optimising PPC campaigns for our clients so they can be confident they're getting the best return on ad spend.
PPC, or pay-per-click, is when a company advertises with a publisher (such as Google, Bing or Facebook) and pays them every time their ad is clicked by a user. This model allows advertisers to only pay when consumers have shown an interest by actually interacting with their listing.
The more people that are searching for the keywords the advertisers want to appear for, the more they need to pay the publisher for the ad to be presented when people search for those terms.
If a company doesn’t have the domain authority for their website to rank on search engines organically, PPC is a great way to let them stay competitive in a crowded space and quickly get in front of their target consumers while they build up their organic authority using SEO techniques.
All members of our PPC team are accredited PPC experts, with Google Ads Partner and Bing certifications. As a Shopify agency, we’re the experts in PPC for ecommerce and use results-driven strategies to ensure your campaigns provide a strong ROI.
We run your PPC strategy; you run your business.
Our certified PPC experts will ensure your campaigns are fully optimised, that keyword bids and spend are managed and updated to ensure the best ROI at all times, making sure the right audience is being attracted and the clicks are maximised. Regular reports highlight successes and learnings in order to iterate and tweak performance on an ongoing basis.
You will be allocated a dedicated PPC Account Manager who will take the time to understand your brand, your audience and your goals. Following extensive keyword research to recognise the transactional and brand terms people are searching for, they will write your PPC strategy and build the initial campaigns.
Once the campaigns are live, your PPC expert will optimise them based on performance, with daily checks and recalibration to ensure that every campaign and advert is working optimally, that budget is amended accordingly and any issues are reacted to as soon as they arise.
The ultimate objective is to drive sales and ensure you see an increase in your ROI each month.
Google Shopping has the potential to generate huge sales in the ecommerce space. It gives you the ability to present images of your products and their prices to searchers on the SERPS (search engine results page) before they even get to your website. As the Google Shopping ads convey more information than text only ads, the clicks they receive tend to be more qualified.
The PPC experts at Eastside Co can set up, optimise and manage your Google Shopping feed as a part of our retainer services. If you don’t have photographs that do your products justice, we have our own in-house photography studio so can take care of that too.
We’re also the experts in retargeting tactics: we’re able to retarget people who have visited your site and present ads to them as they visit other sites. This is a really effective way of increasing sales - it keeps your brand in the forefront of peoples’ minds and brings them back in when they’re ready to buy. Similar to Google Shopping, these ads tend to have high click through rates and increased conversions because they’re targeting a relevant and already-engaged audience. Our PPC team can utilise this tactic to increase the overall effectiveness of your paid campaigns.
In a crowded space you need to stand out, and video content has fast become one of the best ways to do this. We have an in-house videography department who work in tandem with our PPC team, and are able to provide creative support and video asset creation.
If you already have branded videos and require PPC experts to help you maximise them through a paid campaign, we can help. Likewise, if you need videography support, our experienced and creative team can deliver video assets that will capture your brand’s ethos and captivate your audience!
Whatever stage your paid advertising strategy is currently at, Eastside Co can help you make more sales online. Why not contact us today to speak to one of our specialists and find out how we could help?