Welcome to 'Ecommerce Exchange', the monthly podcast from Eastside Co. We talk to the experts and big names in ecommerce to exchange the latest insights, tips, advice and news.
Episode 1 - Preparing for Black Friday and Christmas Sales (Louis Thompson, ESC Marketing Director)
Episode 2 - Implementing a Customer Journey Framework for Long-Term Customer Relationships (Louis Thompson, ESC Marketing Director)
Episode 3 - The Importance of Creative in Ecommerce to Boost Brand Awareness and Sales (Andy Rouse, ESC Head of Creative)
Episode 4 - Improving Customer Loyalty in Ecommerce (ESC Founder and CEO, Jason Stokes)
Episode 5 - SEO: Tactics and Tips for Ecommerce (ESC Head of SEO, Will King, and SEO Manager, Jack Stocking)
Episode 6 - Turning First-Time Shoppers into Repeat Buyers (LoyaltyLion Partnerships Manager, Kerri Barnes)
Episode 7 - Using Customer Insights and Data (Partner Manager at Klaviyo, Phil Greenwood)
Episode 8 - Social Media in a Changing World (ESC Social Media Manager, Molly Allen, and Paid Social Manager, Rob Lewis)
Episode 9 - The Future of SEO, Social Media and Google's Dominance (founder of Moz, and CEO and Co-Founder of SparkToro, Rand Fishkin)
Episode 10 - Growing A Brand (Charlie Bowes-Lyon, Co-Founder of the sustainable deodorant company Wild Deo, talks about the challenges of creating and growing a brand)
Episode 11 - PR, People and Pandemics (feat. Tara Tomes, MD of East Village PR)
Episode 12 - Storytelling Through Content (Melanie Deziel, author of 'The Content Fuel Framework: How to Generate Unlimited Story Ideas')