Shopify SEO Agency for Shopify & Shopify Plus Brands

Keyword research is still the cornerstone of SEO, but for Shopify, it goes beyond individual terms. We research the language your customers use, compare search volumes and ranking difficulty, and, working alongside our in-house PPC team, pull in paid-search data to see which terms are actually driving conversions rather than clicks. We then map that demand directly to your collection pages, product templates and supporting content. By aligning your store's structure with how people actually search, we help the right pages rank for the right terms and funnel shoppers into the journeys most likely to convert. 

Great Shopify SEO content works on two fronts. On-site, we optimise the pages that tell Google what your store is about, including collection pages, product descriptions, navigation and key landing pages, with your priority keywords in mind, and make sure product and collection schema is working hard for rich results and Google Shopping. Alongside that, our in-house content team creates blogs and editorial content that build topical authority around the themes you want to rank for, captivate your audience and earn relevant traffic. Everything is driven by data and keyword research, and monitored so it keeps performing over time.

Backlinks remain one of Google's strongest signals of trust and authority, but quality matters far more than quantity. Our digital PR specialists craft idea-led campaigns that earn coverage and links from reputable, relevant publishers in your sector. That builds the domain authority your commercial pages need to compete in tougher categories, drives referral traffic, and strengthens the trust signals behind your rankings. Every opportunity is assessed for authority and relevance, so your link profile grows in a way that's sustainable and safe.

If you're moving to Shopify from another platform, or replatforming to Shopify Plus, getting the migration right is critical to protecting your rankings and traffic. With over 60 migrations successfully completed, we have an in-house, tried-and-trusted process that makes sure SEO elements aren't overlooked. We've even built our own tools, like Easy Redirects, to manage redirect mapping cleanly and stop hard-won rankings leaking away during the move. It's the kind of platform-specific experience that's hard to find, and easy to get wrong without.

Shopify Plus brands have bigger catalogues, more complex collection structures and higher stakes, which means SEO foundations have to be stronger. We work with Plus teams on scalable taxonomy and templates, robust technical foundations, advanced internal linking and international setups, with our SEO strategists and developers collaborating so changes are implemented cleanly within your theme. Whether you're already on Plus or upgrading to it, we'll help you turn that scale into organic growth.

If you sell across different territories, your store needs to be optimised for international search. Using Shopify Markets and international SEO best practice, we manage hreflang and canonical tags, advise on subfolder vs subdomain domain strategy, and send clear signals to search engines about which countries and languages you're targeting, so you can expand reach without cannibalising the rankings you already have.

SEO isn't magic or some kind of arcane witchcraft. It's activity driven by data. Our approach to Shopify SEO is clear and transparent: we strip back the jargon and give you regular reports in plain English, showing what we've done, the results it delivered, and the next highest-priority steps. You'll always know where your investment is going and what it's earning.