To capture more traffic, you’ll need to understand what people are searching for - that’s where keyword research comes in. Find out how we can make sure you’re giving the people, and the search engines, what they want.
Keyword research remains one of the key tenets of SEO. Its aim is to understand:
* what your target market is searching for;
* how much search demand there is;
* in what format searchers want the information delivered to them.
So what is our process and how does it work for you? It all starts with the words. Our goal is to increase the visibility of your Shopify store by presenting it to potential customers on search engines, and persuade them to visit your site.
Enter keyword research.
Understanding search intent and having a solid keyword research strategy is the first step on your successful SEO journey.
Our SEO experts take the time to understand:
* your business and goals;
* your particular niche and target market;
* your competitors;
* the search landscape as it applies to all of these.
They then use SEO tools to undertake comprehensive keyword research which, once applied, will ensure pages on your site are targeting the right words, phrases and ideas to garner the best results.
By ranking for these terms, people are more likely to be presented with your website in the search results, and thus more likely to click through, visit and buy from your Shopify store.
We audit your existing site and SEO activity to get an understanding of what is working well and where there are opportunities. Understanding search intent gives us insights into what people are looking for when they type queries into Google or Bing - are they looking for information, searching for a particular website, or ‘Googling’ in order to buy, or research and buy, an item?
A keyword gap analysis lets us see trends in search terms, gaps in your market, your keywords compared to your competition’s, how many people are searching for particular words or phrases - and how competitive they are.
The end result is a thorough understanding of the search landscape as it applies to your business, with recommendations for keywords, terms and phrases for pages on your Shopify store to give it the best chance to rank for those terms when people search for them.
If you’d like to talk to us about how we can help grow your online business through keyword research, or our wider SEO and marketing services, get in touch and we’ll be more than happy to help!