Shopify has become the go-to commerce platform for brands of all sizes, from emerging independent labels to some of the world’s most recognisable global names. Its flexibility, scalability, and strong checkout performance make it a popular choice for businesses looking to deliver seamless, high-converting online shopping experiences.
From fashion and beauty to lifestyle, tech, and entertainment, many of today’s most influential brands rely on Shopify Plus to power their digital storefronts. In this article, we explore 60 standout brands built on Shopify, highlighting how they use the platform to scale, optimise performance, and create best-in-class customer experiences across a wide range of industries.
Fashion & Apparel Powerhouses
1. Gymshark
Gymshark’s rise is one of the biggest Shopify success stories. Founded by Ben Francis in a garage, the brand scaled rapidly and moved to Shopify Plus after early site performance issues, now running a high-performing, headless shorefront that handles global demand with ease.
2. Fashion Nova
Fashion Nova built its empire on influencer marketing and fast fashion drops. Their Shopify store is designed to handle massive spikes in traffic, with rapid product updates and a seamless mobile-first shopping experience.
3. SKIMS
SKIMS loungewear, underwear and shapewear by Kim Kardashian has quickly become one of the most recognisable Shopify brands. Built for scale from the start, their Shopify Plus store delivers a clean, conversion-focused experience with strong product discovery and global reach.
4. Oh Polly
Fashion powerhouse Oh Polly’s Shopify store is built for high-volume fashion drops. With strong CRO features like fit guidance and quick checkout, it’s optimised for conversion across their curated womenswear collection.
5. Motel Rocks
Motel Rocks is a favourite among Gen Z shoppers, known for its bold, trend-led designs inspired by vintage styles and Y2K aesthetics. The brand uses Shopify to support regular product drops and influencer-led campaigns. Shopify enables the brand to quickly launch new collections, manage high traffic spikes, and optimise for mobile-first shopping.
Shoes
6. Dune London
British shoe manufacturer Dune London leverages Shopify Plus to manage a large product catalogue while maintaining a premium, editorial-style shopping experience. The platform supports their international expansion, multi-currency selling, and high-volume traffic, making it well suited to a globally recognised fashion retailer.
7. Russell & Bromley
Iconic shoe chain Russell and Bromley uses Shopify Plus to translate its luxury in-store experience into a refined digital environment. The platform enables clean design, high-quality product presentation, and seamless navigation, which is key for a brand focused on craftsmanship and timeless appeal.
8. Schuh
Scottish footwear retailer Schuh uses Shopify Plus to manage a large, multi-brand catalogue while delivering a smooth and accessible shopping experience. The platform supports high traffic volumes, complex product assortments, and omnichannel integration with physical stores.
9. Clarks
Clarks leverages Shopify Plus to modernise its global eCommerce operations while maintaining its heritage brand identity. The platform enables efficient management of international shorefronts, localised experiences, and a wide product range, with Shopify’s reliability ensuring consistent performance across key markets.
10. Size?
Global footwear supplier Size? uses Shopify Plus to power its high-demand product drops and exclusive sneaker releases. The platform is well suited to handling traffic surges during launches while also supporting content-led storytelling around collaborations.
11. Allbirds
American brand Allbirds uses Shopify to support its direct-to-consumer model with a strong focus on sustainability and transparency. The platform enables a clean, content-rich experience that clearly communicates product benefits and environmental impact, with Shopify supporting global scaling as the brand expands into new markets.
12. Crocs
Crocs relies on Shopify Plus to handle high-volume traffic, global demand, and frequent collaboration drops. The platform supports rapid scaling, flash-sale style launches, and a highly customisable frontend, which is essential for a brand that regularly generates hype-driven spikes in traffic.
Clothing
13. Jigsaw
Luxury British brand Jigsaw uses Shopify to deliver a refined, minimalist e-commerce experience that reflects its focus on quality and timeless design. The platform allows for strong visual storytelling and straightforward navigation, helping customers engage with the brand’s premium positioning without unnecessary complexities.
14. Lazy Oaf
Lazy Oaf uses Shopify to bring its bold, quirky clothing brand to life online. The site balances creativity with usability, ensuring a smooth path to purchase for loyal customers.
15. Represent Clothing
In recent years, Represent has grown into a major UK luxury streetwear brand. Their Shopify Plus store supports limited drops and high traffic, with a focus on premium visuals and fast performance for customers.
16. New Era
New Era’s Shopify store supports global fans with team-based browsing and exclusive collections. It’s built to handle consistent demand across regions, and the Australian and New Zealand regions also utilise Shopify Plus.
17. French Connection
French Connection uses Shopify to showcase its fashion collections with a balance of editorial content and ecommerce functionality. French Connection have integrated Shopify with their existing warehouse and ERP systems and also use Shopify POS in-store sales.
18. Jaded London
Jaded London has rapidly grown through trend-led fashion and social media. They’ve been a long-term user of the Shopify ecosystem, utilising it for over seven years, with a store now built for speed to support their frequent product launches.
19. Obey Clothing
Founded in 2001 by artist Shepard Fairey, OBEY blends art and streetwear, with a Shopify store that reflects their identity and supports their curated collections with smooth navigation.
20. Good American
Good American by Khloe Kardashian focuses on denim inclusivity. Relying on Shopify for their high-volume, omnichannel retail needs, the brand utilises the platform to manage its online store, weekly product drops, and physical retail locations.
21. Pangaia
Pangaia uses Shopify Plus to tell their sustainability story while selling innovative materials. Utilising a modern, customised setup, the site blends education with ecommerce seamlessly.
22. Triangl
Triangl originally scaled globally through social media and a strong DTC model. Their Shopify store supports international demand with simple navigation and fast product discovery for their swimwear and accessories.
23. Rebecca Minkoff
Rebecca Minkoff has been an early adopter of Shopify Plus, using it to power a highly innovative, digitally driven retail experience. The platform allows for their advanced integrations, seamless omnichannel capabilities, and experimentation with new technologies. This aligns with the brand’s forward-thinking approach when it comes to fashion and ecommerce.
24. Skinnydip London
Skinnydip London relies on Shopify to support rapid product launches and a highly reactive, trend-driven business model. With frequent collaborations and limited-edition drops, the platform allows the brand to move quickly while maintaining a strong, consistent brand experience, with Shopify’s scalability playing a key part during their high-demand launches.
Health & Beauty
25. Huda Beauty
Huda Beauty grew from a content-led beauty blog to a globally recognised cosmetics brand. Shopify Plus supports the traffic surges during drops, international demand and a seamless DTC experience with scalability, flexibility, and a rich editorial-style storefront that reflects the brand’s strong visual identity and community-first approach.
26. Dr. Squatch
Dr. Squatch is at the forefront of men’s grooming with bold branding, viral marketing and a strong focus on natural products. Shopify Plus aids their subscription-first model with robust integrations, a streamlined checkout experience and the ability to optimise conversions across high-volume campaigns and paid social traffic.
27. ColourPop Cosmetics
Cosmetic brand Colourpop needed an ecommerce platform that could keep up with their fast-paced model surrounding limited-edition products, and through Shopify Plus the brand can quickly launch new collections, manage high SKU volumes, and deliver consistent performance during traffic spikes.
28. Kylie Cosmetics
Kylie Cosmetics has built its brand around exclusivity, influencer power and sell-out product launches. The platform needs to be able to handle intense bursts of traffic with a frictionless checkout experience, which is where Plus comes in. With enterprise-led scalability and reliability, Plus ensures that the site performs during major launches while supporting the brand’s ongoing global growth and expansion.
29. Wild Deodorant
Wild Deodorant is a sustainable, subscription-based brand that offers refillable products designed to build long-term customer loyalty. By using flexible subscription tools, a seamless customer experience and the ability to scale internationally as demand grows, Shopify Plus supports the brand’s focus on retention and acquisition, with a strong emphasis on user experience and brand storytelling. Check out how we worked with Wild to get them transactional online and watch our interview with Co-Founder, Charlie Bowes-Lyon.
30. Beardbrand
Beardbrand combines premium grooming products with a content-driven approach, using community and education to drive engagement and sales. Shopify Plus enables the brand to deliver a content-rich shopping experience while maintaining easy site management, high performance and the flexibility to evolve their offering over time.
31. Gold Collagen
The Gold Collagen product range appeals to a global health-conscious audience, with the ecommerce model requiring strong international capabilities, clear product education and trust-building user journeys. Shopify Plus provides the infrastructure to support their multi-market expansion, localised experiences and a streamlined path to purchase across a diverse customer base. Read more about how we work with Gold Collagen in our project overview.
32. Sephora
As one of the world’s leading beauty retailers, Sephora has a vast product catalogue requiring seamless navigation, personalisation and integration across multiple regions. Shopify Plus supports this by offering the scalability and flexibility needed to manage large inventories and deliver consistent, high-quality digital experiences at a global level.
33. Glossier
Glossier has built its success on a community-first, DTC model, turning customer feedback and content into product innovation opportunities. Their ecommerce experience is key to the brand, blending editorial storytelling and a frictionless path to purchase. Plus allows them to maintain this balance, with the tools to create immersive experiences while maintaining performance, scalability and ongoing optimisation.
34. Absolute Collagen
Absolute Collagen was founded in 2017 by Maxine Laceby and is known for award-winning liquid and powder supplements alongside its skincare and haircare ranges. Shopify Plus enables Absolute Collagen to power a sophisticated subscription experience with an enhanced Recharge integration at its core. The platform supports their conversion-focused storefront, scalable multi-market operations, and strong organic search performance, helping the brand turn transactions into lasting customer relationships. We worked with Absolute Collagen on their Shopify plus design and build and SEO strategy.
Food, Beverage & DTC Revolutionaries
35. Heinz
One of the most recognisable food brands globally, and its move into direct-to-consumer ecommerce shows how even legacy brands are embracing Shopify. Their Shopify store allows the brand to sell bundles, limited-edition products, and personalised items directly to customers, all while handling large transaction volumes with ease.
36. Huel
Huel has grown rapidly as a direct-to-consumer nutrition brand, with Shopify at the core of its ecommerce strategy. Built around subscriptions and repeat purchases, the Shopify Plus store is optimised for retention, offering a seamless user journey and flexible ordering.
37. Red Bull
Red Bull uses Shopify to power its ecommerce presence alongside its global media and events empire. Rather than just selling products, its Shopify store focuses on branded merchandise and lifestyle, with a strong emphasis on storytelling and content.
38. Chilly’s
Chilly’s has become a leading reusable bottle brand, growing rapidly through sleek design and sustainability messaging. The Shopify store is clean, modern, and highly conversion-focused, making it easy for customers to browse collections and purchase quickly.
39. Lindt
Lindt brings its premium chocolate experience online through a polished Shopify store. The site is designed to handle seasonal demand peaks, particularly during holidays, with smooth navigation and gifting options.
40. Oatly
Oatly has built a global following with its bold branding and plant-based products. Its Shopify store reflects this personality, combining playful design with a simple ecommerce experience that supports direct sales and brand storytelling.
41. Budweiser
Budweiser uses Shopify to extend its brand beyond beverages into merchandise and direct-to-consumer experiences. The store is designed around campaigns and limited releases, using Shopify’s flexibility to manage drops and promotions.
42. Chamberlain Coffee
Founded by Emma Chamberlain, Chamberlain Coffee is a lifestyle-led coffee brand built around community, personality, and a strong direct-to-consumer identity. Shopify gives Chamberlain Coffee the flexibility to combine content, merchandising, and subscription commerce in one seamless experience. The platform supports recurring orders, mobile-first shopping, and a highly branded storefront that feels more like an extension of the brand than a traditional online store.
43. Candy Kittens
Premium confectionery brand Candy Kittens is known for reimagining traditional sweets with a more modern, vegan-friendly approach. Founded by Jamie Laing, the brand has positioned itself as a more design-conscious alternative in the sweets market. Shopify helps Candy Kittens deliver a polished eCommerce experience that reflects its premium positioning while supporting promotional campaigns, seasonal launches, and subscription-style repeat purchasing.
Luxury, Jewelry & Heritage Brands
44. Christian Dior
Dior uses Shopify to power parts of its digital commerce experience, blending luxury storytelling with a high-performance ecommerce experience. The site delivers a seamless, visually rich journey across Shopify for global shoppers.
45. Astrid & Miyu
London-based jewellery brand Astrid and Miyu have grown rapidly using Shopify. Combining clean design with strong merchandising, the site makes it easy for customers to browse and build layered looks suited to their own personal style.
46. Victoria Beckham
Victoria Beckham’s Shopify store reflects the brand’s luxury positioning, including with high-end visuals and a refined UX. Overall, the site is a great example of how Shopify can support premium fashion at an enterprise level.
47. Steve Madden
Steve Madden uses Shopify to manage a large catalogue of footwear and accessories. The platform supports their global ecommerce strategy with strong filtering and navigation, featuring 30+ sites across multiple brands.
48. Cutler and Gross
Cutler and Gross is a luxury British eyewear brand founded in 1969, recognised for distinctive frames and uncompromising craftsmanship that span vintage-inspired designs to contemporary statement pieces. Shopify Plus enables Cutler and Gross to deliver sophisticated multi-market experiences with localised customer journeys tailored to each region. The platform supports their conversion-focused storefront, streamlined catalogue management, and strong organic search performance, helping the brand showcase its heritage with agility. We migrated the brand from Magento when they needed a more robust platform to support their global reach.
Electronics, Tech & Home Innovation
49. Tesla Shop
A global leader in electric vehicles and clean energy, Tesla is known for its direct-to-consumer approach and highly innovative retail model. The brand uses Shopify to power key parts of its online merchandising, particularly for accessories and lifestyle products. Shopify’s flexibility allows Tesla to maintain a seamless, on-brand shopping experience that integrates smoothly with its wider ecosystem while supporting high traffic volumes and a premium, minimal user experience.
50. Desert Steel
Landscape brand Desert Steel benefits from Shopify’s ability to clearly communicate product value through content-led commerce. Selling a niche, design-focused product, the brand uses Shopify to combine strong visuals, educational messaging, and streamlined purchasing, while the platform’s simplicity also supports operational efficiency. We partnered with Desert Steel to redesign and develop their store, and to drive marketing strategy and revenue growth across SEO, CRM, and paid ads.
51. Staples (Canada)
Staples Canada is a major office supply and business services retailer, serving both consumers and enterprise customers. Using Shopify Plus, the brand is able to manage a large and complex product catalogue while delivering a streamlined and user-friendly eCommerce experience.
52. JB Hi-Fi
JB Hi-Fi is one of Australia’s leading consumer electronics retailers, known for competitive pricing and a wide range of tech products. Shopify Plus enables JB Hi-Fi to handle significant traffic volumes, particularly during major sales events and product launches. The platform supports their fast site performance, efficient catalogue management, and a conversion-focused experience, which helps the brand balance high-volume retail that can be used easily by customers.
53. DJI
DJI is the world's leading manufacturer of consumer and professional drones, cameras, and imaging technology, with flying and camera stabilization systems that redefine camera placement and motion. Shopify Plus enables DJI to manage a global catalogue spanning camera drones, handheld gimbals, action cameras, and enterprise solutions. The platform supports their high-performance storefront, scalable infrastructure during major product launches, and a streamlined checkout experience that helps the brand deliver a seamless shopping journey for creators and professionals worldwide.
Entertainment, Media & Toy Legends
54. Mattel
Mattel is one of the world’s largest toy companies, home to iconic brands like Barbie and Hot Wheels. Using Shopify Plus, Mattel is able to run direct-to-consumer storefronts that support product launches, limited-edition drops, and franchise-led campaigns. The platform gives the brand flexibility to create engaging, content-rich shopping experiences while handling high traffic volumes during major releases.
55. Taylor Swift
Shopify powers Taylor Swift’s official online store, enabling seamless merchandise drops tied to album releases, tours, and exclusive campaigns. Shopify Plus is particularly valuable here for managing sudden traffic spikes, limited product releases, and global fan demand, all while maintaining a smooth checkout experience.
56. Hasbro
Hasbro is a global entertainment and toy company behind major franchises like Transformers and Monopoly. The brand uses Shopify Plus to power its direct-to-consumer channels, allowing it to sell exclusive products, collectibles, and fan-focused releases. Shopify helps support high-volume demand, flexible merchandising, and the campaign-led launches tied to their entertainment releases.
57. Penguin Books
Penguin Books is one of the most recognised publishing brands in the world, known for its extensive catalogue of fiction and non-fiction titles. Shopify enables Penguin to sell directly to readers through curated collections, author campaigns, and special editions. The platform supports their focus on content-led commerce, allowing the brand to combine storytelling with seamless purchasing.
58. HarperCollins
HarperCollins is a global publishing house with a diverse portfolio of authors and genres. Using Shopify Plus, the brand can manage a large catalogue while delivering a clean, user-friendly shopping experience. Shopify also enables HarperCollins to launch targeted campaigns, promote new releases, and create curated collections that assist with driving their direct-to-consumer sales.
Sport & Fitness
59. Condor Cycles
Condor Cycles are a heritage cycling brand known for their high-performance custom bikes and expert craftsmanship. The brand uses Shopify to support a direct-to-consumer model that blends bespoke bike building with ecommerce retail. Shopify enables Condor Cycles to showcase complex product configurations, manage enquiries efficiently, and deliver a seamless experience for both retail customers and cycling enthusiasts.
60. F1 Authentics
F1 Authentics are the official destination for Formula 1 memorabilia, offering everything from race-used items to driver-signed collectibles. Built for high-demand, fan-focused commerce, the brand uses Shopify Plus to manage exclusive drops, limited-edition products, and global traffic spikes around key racing moments. The platform helps support secure, high-volume transactions and helps deliver a premium, immersive fan experience. Read more about how we supported their growth in our project overview.
61. Bombas
Bombas is an apparel brand best known for its high-quality socks and comfort-focused basics, with a strong social mission at the core. Shopify supports Bombas’ direct-to-consumer model, enabling streamlined subscriptions, strong retention flows, and scalable fulfillment. Alongside a frictionless shopping experience, the platform allows the brand to clearly communicate their mission-led story.
62. Decathlon
As one of the world’s largest sporting goods retailers, Decathlon offers affordable equipment across dozens of sports categories. Using Shopify Plus, Decathlon can manage vast product catalogues while maintaining fast, intuitive navigation and localisation across markets. The platform supports high-volume retail operations, enabling efficient scaling during peak sporting seasons and promotional events.
63. ALO Yoga
Alo Yoga is a premium activewear and lifestyle brand that blends fashion, wellness, and performance wear. Shopify Plus powers its global eCommerce operations, supporting highly visual storytelling, influencer-led marketing, and frequent product drops. By using Shopify, Alo can maintain a luxury, editorial shopping experience while scaling seamlessly across international markets.
Why Brands Choose Shopify Plus in 2026
Shopify Plus is now the platform many of the world’s biggest brands are choosing. One major driver behind this shift is efficiency, because when compared to traditional enterprise stacks, Plus offers a significantly lower total cost of ownership, faster implementation and far less reliance on larger in-house development. This means that brands can spend less time maintaining their infrastructure and more time investing in overall business growth.
In an ecommerce landscape where speed to market is critical, the ability to launch, maintain and scale quickly is a serious competitive advantage, and one that legacy platforms are increasingly struggling to match. However, it’s not just about cost and speed. In the last 8 years, Plus has evolved into a truly enterprise-ready ecosystem, providing global brands with the flexibility and power they need, without the usual complexities.
From multi-store management and internationalisation to advanced automation, AI-driven personalisation and a highly extensible checkout, the platform is built to support ambitious growth. Just as importantly, Shopify handles all the heavy lifting from hosting, security and web updates so that internal teams can focus on delivering a better customer experience. For ecommerce brands in 2026, the balance of power and simplicity of Shopify Plus is proving hard to ignore, and that’s why so many people are making the move.
FAQ: Shopify for Big Brands
Can Shopify handle billion-dollar revenues?
Yes. Shopify Plus is built for enterprise-level scale and powers some of the world’s largest brands, including companies like Red Bull and Heinz. The platform is designed to handle billions in transactions while maintaining high performance, reliability, and uptime during peak trading periods.
Which UK brands use Shopify Plus?
A number of major UK and global-facing brands use Shopify Plus to support growth and international expansion. This includes Gymshark, Chilly's, Christian Dior, Oh Polly, and Victoria Beckham Beauty. These brands rely on Plus for scalability, advanced analytics, and streamlined inventory and multi-market management.
When should a brand migrate from Magento to Shopify?
Migrating from Magento to Shopify is usually considered when site performance, checkout speed, and operational complexity begin to limit growth. Shopify Plus offers a more streamlined infrastructure, faster implementation, and reduced technical overhead, making it easier for teams to scale efficiently. For many high-growth brands, it provides a more flexible foundation for delivering fast, reliable customer experiences across global markets.
If you’re operating at a similar scale to the brands featured above, the difference between good and great often comes down to the right technical foundation and strategic support. Shopify Plus is built for exactly this level of complexity, but unlocking its full value requires experience-led strategy, implementation and optimisation. As a Shopify Platinum Partner, Eastside helps merchants streamline performance, reduce operational friction, and make the most of Plus at a commercial level. If you’re ready to explore what that could look like for your business, get in touch with our team today.