The Brand
Absolute Collagen was founded in 2017 by entrepreneur Maxine Laceby, and its award-winning liquid collagen supplements have seen huge success in the UK and beyond.
In 2022 the brand was placed fourth on the Sunday Times Hundred list which features Britain’s fastest-growing private companies. It has also won numerous awards including GQ’s ‘Top 7 Best New Grooming Products in the World’ and ‘Best New Beauty Supplement’ at the CEW Awards.
The Challenge
Absolute Collagen approached Eastside Co to design and build a new Shopify Plus store. The aim was to elevate the brand and push the subscription service to the next level with an enhanced Recharge integration and customer portal, to turn more transactions into relationships. The goal was for an ecommerce presence to better represent Absolute Collagen as a science-led, experienced business that delivers amazing results. We're experts in developing subscription-based Shopify stores that deliver.
“The goal was to increase conversion and improve the overall UX of the store.”
Eastside Co was tasked with delivering the planning, procurement and execution of the project. This started with UX-led website wireframes and designs, moving into our Shopify Plus development studio before the new site was launched.
Support When It’s Needed Most
An ecommerce website is never finished. From conversion rate optimisation and testing and iteration, to new landing page templates, product launches and additional functionality, the world of online commerce is always evolving. That’s why we also support Absolute Collagen on an ongoing basis to ensure the Shopify Plus store remains at the forefront of the market and performs at its highest level. We also work with the brand on its Ireland, UK, France, Germany and EU online stores to continually improve results.
Optimised For Search
As well as the website itself, we also partnered with Absolute Collagen to improve their SEO performance. Following completion of an initial SEO audit, our focus was initially on resolving core SEO problems that we’d identified, and then delivering consistent SEO improvements to enhance organic search performance: in its simplest terms, we wanted more people to find and visit the site, and make purchases.
Results
3 months after we started working together, the results speak for themselves:
Organic sessions up 9%
Organic revenue up 39%
Organic transactions up 47%
Organic conversion rate up 35%
SEO Supplements
In addition to these results, we also saw a huge increase in the amount of keywords that Absolute Collagen was ranking for, showing that Google is seeing increased quality and relevancy in the website. This coincided with a gradual increase in overall organic visibility, meaning Absolute Collagen is gaining a higher impression share for collagen-related search queries. We’ve seen the brand rise through Google’s search results pages.
‘These are all indicators that Google is placing more trust in the website.’
Learn more about our work with Absolute Collagen and some other subscription-based endeavours in our webinar below, featuring Recharge and Relo: ‘7 Tips for Creating a 7 Figure Subscription Business’.
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