Conversion Rate Optimisation
We can turn more of your visitors into customers, without increasing advertising spend. Find out more about our approach to optimising and growing your ecommerce business.
What Is Conversion Rate Optimisation?
Conversion Rate Optimisation (CRO) is a process in which improvements are identified and incrementally made to your website to positively impact your sales figures. Our strategists can do this for your ecommerce store.
Using a qualitative and quantitative approach, our optimisation experts deploy tactics, tools and techniques, coupled with their years of experience, to make recommendations which will improve sales on your Shopify store.
CRO Tools & Techniques
Some of our tools include:
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Heat Map Recording
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Session Recording Analysis
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Competitor Analysis
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User Feedback and Surveys
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A/B testing
The aim is to understand and answer questions such as:
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Where are visitors dropping out of the sales journey?
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What friction exists that prevents a sale?
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How can we persuade customers to spend more?
Our CRO Experts
Meet Claire, our Optimisation and Growth Specialist, and find out more about our approach to optimising and growing your ecommerce business.
What Kind of Results Can CRO Generate?
Ultimately, we can help you drive more sales by improving your website and your customer experience.
Here are some examples of the impressive results we’ve generated for our clients:
48.44% increase in conversion rate, with 58% increase in revenue (Q1 2020 vs 2021)
Increased sessions by 43.80%, with a 61.86% increase in new users
Improved email open rate to 27.3%, click rate to 4.48%, and a click-through rate to 16.4%. Also implemented a range of email automations to improve the customer lifecycle and increase returning customers
Increased the number of customer reviews received by over 600%, with an average score of 4.56 out of 5 stars
Improved how subscriptions were presented, made them easier to use and find, and saw a +100% increase in subscriptions within the first 8 weeks
"Working with Eastside Co was an absolute game-changer for my business. They dove deep into my website, leaving no stone unturned. Their attention to detail was beyond impressive and their recommendations were spot-on." Marnie Madras, CEO and Founder, Rumbly
Test, Learn, Iterate
Our experts provide insights and a series of recommended enhancements, which are then implemented using a test, learn, iterate approach. Regular reporting helps monitor progress and identifies further areas for improvement.
We also specialise in customer experience optimisation: this goes beyond CRO with the aim of ensuring customers keep coming back to your site and become brand ambassadors, evangelising about your products to others.
Our CRO Process: Helping You Grow
Our Growth, Optimisation and CRO team have developed a robust process which allows for continuous evolution towards your goals using the following methodology:
1 ‘What do you want to achieve?’
This is the first question we ask all our clients - it allows us to understand your business goals and how we will work towards them.
2 Analyse
Using a number of techniques and tools at their disposal, our optimisation experts will create a comprehensive audit, identifying areas of friction on your site which are suppressing sales.
3 Prioritise
The recommendations from the audit are prioritised in a roadmap of activity, based on what we expect to have the greatest impact on your bottom line.
Next We...
4 Test
We launch our roadmap and implement the changes to your site, monitoring the impact the amendments have on conversions.
5 Learn
By constantly reviewing the changes we make, we’re able to understand the impact they’re having and tweak or amend in order to maximise the value from them.
6 Iterate
CRO is not a one-off exercise - your audience, and ecommerce, are constantly evolving, and there are always ways to enhance performance by reviewing and tweaking your site.
Our CRO Services
CRO Audit and Recommendations
Our optimisation experts will conduct a deep-dive of your website, using data to uncover and understand where issues lie, with a comprehensive list of recommendations to improve the site for more sales.
A clear, jargon-free audit report will be presented to you, including a prioritised roadmap of recommended amendments, tailored to your website and users.
CRO Audit, Recommendations, and Ongoing Retainer
When we work with you on a retainer basis, not only will we deliver your comprehensive audit and recommendations, but we will take care of implementing those recommendations.
With our retainer clients this becomes an iterative process, using our ‘test/learn/iterate’ cycle to continuously make improvements to your Shopify store.
Regular analysis and reporting shows the improvements in results, and helps us define next steps.
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