Gold Collagen partnered with Eastside to execute a complex migration from an outdated Magento 2 platform to Shopify Plus, transforming their digital infrastructure to support global scaling. With ambitious growth targets and a goal to expand across multiple international markets, they needed a partner who could deliver not just a functional migration, but a strategically designed website built for scale.
Eastside delivered a comprehensive replatforming solution that addressed every aspect of Gold Collagen's complex requirements: from sophisticated international market management across 15+ countries to advanced subscription and bundling functionality. The result was a modern, scalable Shopify Plus store that reduced operational overhead while providing the technical foundation for sustainable international growth.
The Brand
Gold Collagen (MINERVA Research Labs Ltd) is a leading collagen supplement brand operating across multiple international markets. Specialising in premium liquid collagen products, they serve customers through both direct-to-consumer channels and international distribution networks. Their product range includes subscription-based wellness solutions with complex bundling options and market-specific content requirements.
The Challenge
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Legacy Platform Limitations: Gold Collagen's existing Magento 2 site was outdated, non-compliant for EU markets, and heavily reliant on developer intervention, severely limiting their agility and growth potential.
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Complex International Requirements: The brand needed to manage 15+ international markets with different currencies, languages, and regulatory requirements, including EU accessibility compliance and Arabic RTL optimisation.
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Advanced Subscription & Bundling Needs: Their business model required sophisticated subscription functionality with both fixed bundles and mix-and-match options, integrated with loyalty programs across multiple markets.
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Data Migration Complexity: Moving from Magento required careful migration of products, customers, historical orders, subscriptions, and loyalty points while maintaining business continuity.
Future-Proofing
The brief focused on creating a modern, scalable infrastructure that would support Gold Collagen's ambitious expansion plans through a complete digital transformation.
This included migrating from Magento 2 to Shopify Plus with a fully bespoke theme, implementing complex multi-market functionality using Shopify Markets, and integrating advanced subscription and bundling solutions. The project also required custom SAP ERP integration, comprehensive SEO migration protection, and building a platform designed for both operational efficiency and enhanced customer experience.
Key Deliverables:
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Complete Magento to Shopify Plus migration
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Bespoke Shopify 2.0 theme development
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Multi-entity Shopify Markets setup covering 15+ markets
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Advanced subscription and bundling integration via Recharge
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Custom SAP ERP integration for seamless data synchronisation
The Impact
Eastside's partnership with Gold Collagen delivered a complete digital transformation that addressed every aspect of their complex requirements.
From executing a seamless Magento to Shopify migration to building a sophisticated international website with advanced subscription capabilities, the project established Gold Collagen as a technically advanced, globally-capable ecommerce operation. The bespoke Shopify Plus solution provides them with a scalable foundation for continued expansion across international markets.
The website now supports complex subscription and bundling functionality across 15+ markets, manages multiple currencies and languages efficiently, and integrates seamlessly with their existing SAP ERP system for streamlined operations.
Most importantly, the new website reduced dependency on developer intervention and provided Gold Collagen with the agility to manage content, products, and market-specific requirements independently, creating the technical foundation to support their strategic goals.
Our Focus
Data Migration Strategy: Developed a collaborative migration approach where Eastside took responsibility for data preparation and import, while working closely with Gold Collagen to ensure data integrity and business continuity.
International Setup: Implemented a sophisticated multi-entity structure covering all target markets, including custom blog management per market and conditional content display.
Bespoke Theme Development: Built a fully custom Shopify 2.0 theme designed specifically for Gold Collagen's complex product requirements and international needs.
Subscription & Bundling Integration: Integrated Recharge for advanced subscription functionality, including both fixed bundles and mix-and-match options, with full localisation support across all markets.
The Impact
Eastside's partnership with F1 Authentics set out to unlock the commercial potential of one of motorsport's most prestigious brands, and it delivered results across every touchpoint.
From rebuilding the Shopify site to executing a comprehensive digital strategy that spanned Paid Search, Paid Social, SEO, Email and CRM, every element was designed to address the fragmentation that was holding back growth and establish F1 Authentics as the definitive destination for Formula 1® memorabilia.
The results speak for themselves, proving that when premium products meet strategic digital execution, exceptional commercial outcomes follow.
Business Outcomes
The impact on organic search performance since launch has been significant. Compared to the previous period, the new platform has driven a 79% increase in users, a 124% rise in new users, and a 40% uplift in sessions. The growth in new users in particular points to stronger market visibility and reach, reflecting the combined effect of the bespoke build, improved site performance, and the SEO migration protection built into the project from the outset.
