How To Install Google Analytics 4 On Shopify

Google will be sunsetting Universal Analytics in July 2023, and moving everything to GA4. This means website owners need to get GA4 set up as soon as ...

A Complete Guide To Black Friday Ecommer...

Black Friday is around the corner! By now your marketing efforts should be in full swing as you prepare for this festive sales season. Read our latest...

Shopify Plus vs Advanced

We break down all of the features, services and benefits Shopify Plus can bring to ecommerce brands, compared to the Shopify Advanced plan

How to Use AI for SEO

In SEO, AI can be used for research and content-based tasks, but the possibilities are ever changing. We go into more detail about the key areas where...

Chatbots for Shopify and Ecommerce

With recent improvements in chatbot technology, we look at some of the best ones and how they can integrate with your Shopify store.

Shopify Markets for International Commer...

‘Shopify Markets’ is the global commerce hub for merchants. How does it work - and how does it compare to having multiple expansion stores?

Can AI-Generated Google Search Ads Outpe...

Our PPC team conducted an experiment to determine whether AI-generated Google Search Ads can outperform their human-written counterparts. So - who won...

GMail and Yahoo: New Email Authenticatio...

Find out what you need to do to adhere to Gmail and Yahoo's new requirements around email authentication.

TikTok Trends for Shopify and Ecommerce ...

TikTok has released its 2024 trend report, predicting what's next for the platform. Here's our take on how Shopify businesses can get ahead of the gam...

Shopify News and Updates October 2023

Get up to speed with the latest updates, releases, enhancements and features on the Shopify platform