Attribution in Google Ads: It's Time To Adapt

With the recent announcement of the end of first click, linear, time decay, and position-based models, advertisers must prepare themselves to navigate...

How Shopify Merchants Can Use Real-Time ...

We explore how Shopify merchants can leverage real-time bidding auctions to their advantage when it comes to advertising their app

Using Instagram Notes For Shopify Brands

We take a look at what Instagram Notes are, how to use them, and how they can benefit your Shopify business

Boost Your Shopify Sales with Google Ads...

Performance Max is a new goal-based campaign type that enables Shopify advertisers to access all their Google Ads inventory through a single campaign.

Commerce Components by Shopify

Shopify has described Commerce Components as ‘the modern composable stack for enterprise retail’, but what does that really mean?

ChatGPT for Shopify, Ecommerce and Marketing

Will the new wave of AI content generation tools mean your content marketing team is out of a job?

Steven Bartlett: Transforming Economic U...

Get all the insights from our ecommerce event in London, featuring Steven Bartlett, Shopify, SellersFunding and Ernst and Young.

Inclusion and Diversity in the Workplace

Learn about Inclusion and Diversity, and why it's integral to everything we do at Eastside Co.

Simplified UX Processes: UX Part 1

In this new series, Senior Designer, Stephan, explores 12 best practices in the world of UX to help Shopify stores perform better.

What is Shopify Online Store 2.0 And Why...

Shopify 2.0 adds a whole host of improvements, features and benefits which save store owners time while making it easier to make more money. Find out ...