How To Install Google Analytics 4 On Shopify
Google will be sunsetting Universal Analytics in July 2023, and moving everything to GA4. This means website owners need to get GA4 set up as soon as ...
White Hat vs Black Hat SEO
Within SEO, there’s certainly a grey area with regards to whether some techniques are legitimate. Two key terms are ‘White Hat’ and ‘Black Hat’, but w...
What Makes a Good Backlink?
Link-building is one of the most effective ways to boost your keyword rankings and increase organic traffic. But, it is not as simple as you think - g...
The Ultimate TikTok SEO Guide
In the fast-paced world of TikTok, standing out is key, and SEO isn't just for Google anymore—it's essential for TikTok, too. TikTok SEO refers to opt...
Hreflang & Shopify: Guide For Multilingu...
In this article, we introduce you to a feature called Hreflang, which can help online businesses solve SEO challenges created by international expansi...
10 Key Things To Consider Before You Bui...
If you're setting up a Shopify store, here are 5 key things you need to be aware of...
What Are SERP (Search Engine Results Pag...
The SERP, or ‘search engine results page’ feature results are becoming more important for improving SEO performance, getting in front of your customer...
How to Use AI for SEO
In SEO, AI can be used for research and content-based tasks, but the possibilities are ever changing. We go into more detail about the key areas where...
Shopify SEO Guide 2024
Read the Ultimate Guide to SEO on Shopify, written by our team of experts. Also available as a free download.
March 2024 Core Update
Learn about Google's March 2024 core algorithm update, and what it could mean for your website
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