How to Use AI for SEO
In SEO, AI can be used for research and content-based tasks, but the possibilities are ever changing. We go into more detail about the key areas where...
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What is Structured Data (Schema Markup) on Shopify?
Adding structured data to your Shopify store helps provide explicit clues about the meaning of a page to search engines.
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How To Improve Core Web Vitals on Shopify
We explain what Core Web Vitals are and show how you can improve your CWV score on your Shopify store.
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What Are SERP (Search Engine Results Page) Features?
The SERP, or ‘search engine results page’ feature results are becoming more important for improving SEO performance, getting in front of your customer...
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31 Ways To Optimise E-E-A-T On An Ecommerce Website
Experience, Expertise, authority and trust (also known as E-E-A-T) is the big thing in SEO right now. But what exactly is E-E-A-T and how can it help ...
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Shopify SEO Guide 2023
Read the Ultimate Guide to SEO on Shopify, written by our team of experts. Also available as a free download.
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Eastside Co at Brighton SEO
Find out about Eastside Co’s experience at the latest Brighton SEO conference and the key SEO practices you should be aware of in 2022.
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What Makes a Good Backlink?
Link-building is one of the most effective ways to boost your keyword rankings and increase organic traffic. But, it is not as simple as you think - g...
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How to Set Up GA4 Ecommerce Tracking On Shopify
Google will be sunsetting Universal Analytics in July 2023, and moving everything to GA4. This means website owners need to get GA4 set up as soon as ...
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White Hat And Black Hat SEO Explained
Within SEO, there’s certainly a grey area with regards to whether some techniques are legitimate. Two key terms are ‘White Hat’ and ‘Black Hat’, but w...
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