Black Friday Strategy for Ecommerce Brands

Black Friday isn't won on the size of the discount. This guide covers the timeline, the channels, and the one shift this year that few plans have caug...

Magento (Adobe Commerce) vs Shopify - Th...

Magento's free edition is rarely the cheap one. We compare it with Shopify on cost, performance, security and B2B, and show where replatforming actual...

Best Shopify Jewellery and Accessory Stores

Crowded category, discerning shoppers, high order values. We profile 25 Shopify jewellery and accessory brands and break down the tactics behind their...

63 Top Companies and Brands Using Shopify

Take a look at 63 of the top brands and names you might not have known were on Shopify.

Top Shopify and Shopify Plus Agencies

Check out our roundup of the top Shopify and Shopify Plus agencies for 2026

Shopify and Sustainability in Ecommerce

What is the environmental cost of ecommerce, and what can we, as consumers and brands, do to reduce our impact?

Shopify Chargeback Dos and Don'ts

To reduce the risk of experiencing Shopify chargebacks and their various adverse consequences, make use of these tips related to chargeback prevention...

PPC Campaign Bidding Strategy Experiment

We test whether changing the bidding strategy from ‘maximum conversion value’ to ‘target impression share’ leads to a better PPC campaign performance.

Is Headless Commerce the Future or The Past?

We examine the benefits, drawbacks and rationale behind headless commerce to help you understand if it could work for your business.

Key Factors Influencing Online Buying Be...

What influences how people buy online? What do your visitors value? And what can Shopify and other ecommerce businesses do to increase the chance of a...