Shopify Plus has become the platform of choice for fashion brands that want full creative control, enterprise-grade reliability, and the flexibility to scale globally. From luxury heritage labels to scrappy streetwear startups, the breadth of fashion brands on Shopify Plus is remarkable.
This guide showcases 30 of the best fashion brands on Shopify, grouped by category. For each, we'll cover what they sell, what makes their store noteworthy, and the lessons you can take away for your own brand.
We'll also explore why fashion brands are choosing Shopify Plus in the first place, the key features that matter most, and what separates a good fashion ecommerce store from a great one.
Shopify Plus
Fashion is one of the most competitive categories in ecommerce, and the storefront has to do two jobs at once. It needs to look the part, and it needs to hold up when a collection drops and traffic spikes in the space of a minute. That combination is the reason so many fashion brands build on Shopify Plus, from independent labels through to global names.
The appeal is that it scales without forcing a replatform. A label can start on standard Shopify and move up to Plus as it grows, keeping the same admin, the same catalogue and the same team workflow. The infrastructure runs at 99.99% uptime, and the checkout converts up to 36% better than rival platforms, which matters more in fashion than almost anywhere given how much of the buying happens on impulse and on mobile. The features below are the ones that earn their place for fashion brands specifically.
Built for visual commerce
Fashion sells on imagery. Lookbooks, campaign video, user-generated content and editorial all carry weight in the buying decision, and the storefront has to render them fast. Shopify's themes and flexible design architecture let brands build that kind of immersive shopping experience without paying for it in load time.
Handles complex product variants
Most fashion catalogues run deep on size, colour, fit and style. Shopify's product tools keep that manageable, so collections stay organised, stock stays accurate and customers can find the exact variant they want without hunting for it.
Designed for mobile shoppers
Most fashion traffic is now mobile, so the mobile experience is the experience. Shopify is mobile-first by default, with fast loading, clean navigation and a checkout built for small screens rather than squeezed onto them.
International selling
Plenty of fashion brands have global ambitions before they have global infrastructure. Shopify Markets handles multi-currency and multi-language selling, along with duties and taxes, from a single admin, so brands can open new regions without standing up a separate store for each one.
Built for flash sales and drops
A seasonal sale or a limited-edition drop can put more load on a store in ten minutes than a normal week does. Shopify Plus processes thousands of checkouts per minute and powers some of the largest launches in ecommerce, which is what gives brands the confidence to market hard into their biggest trading moments.
Room to customise
For brands that want more control, Plus opens up the parts of the platform standard Shopify keeps closed. Checkout can be customised for conversion, the app ecosystem covers reviews, loyalty, size guides and virtual try-on, and teams wanting a fully bespoke front end can go headless with Hydrogen and the Storefront API while keeping Shopify's backend.
Getting the full value out of any of this depends on how the build is approached. Working with an experienced Shopify Plus agency is usually the difference between a store that uses the platform and one that just sits on it.
Luxury Fashion Brands on Shopify
1. Holland Cooper
What they sell
British luxury country clothing, including tweed, knitwear, outerwear, and accessories.
Why their store stands out
Holland Cooper's Shopify Plus store is a masterclass in luxury ecommerce. Rich lifestyle photography, elegant typography, and a refined colour palette create an experience that matches the premium positioning of the brand. Their product pages feature detailed fabric information, size guides, and styled lookbook imagery that helps customers visualise outfits.
Holland Cooper is an Eastside client, and their store demonstrates what's possible when expert Shopify web design meets a strong brand identity.
2. Oliver Sweeney
What they sell
Premium men's footwear and accessories, handcrafted in Italy and Portugal.
Why their store stands out
Oliver Sweeney's store balances heritage craftsmanship with modern ecommerce. Clean product photography on white backgrounds, detailed material descriptions, and a sophisticated visual identity reflect decades of shoemaking expertise. The store's navigation makes it easy to shop by style, occasion, or collection.
Another Eastside client, Oliver Sweeney, shows how established brands can thrive in the direct-to-consumer space on Shopify Plus.
3. DKNY
What they sell
Founded in 1984 by Donna Karan, DKNY has become the home of contemporary fashion rooted in New York City style, including a wide range of apparel, bags, shoes, and accessories.
Why their store stands out
DKNY's Shopify Plus store modernises a legacy fashion brand for the digital age. With high-contrast design, editorial-style imagery, and smooth mobile navigation, the site creates an experience worthy of the brand's heritage. Their product detail pages integrate lifestyle video and sophisticated cross-sells.
4. Victoria Beckham
What they sell
Luxury womenswear, accessories, and beauty.
Why their store stands out
Victoria Beckham's Shopify Plus store is minimal, editorial, and beautifully art-directed. The emphasis is on letting the product speak with large-format photography, clean layouts, and restrained typography. The store proves that luxury fashion ecommerce doesn't need to be cluttered to convert.
5. Rebecca Minkoff
What they sell
Contemporary luxury handbags, clothing, footwear, and accessories.
Why their store stands out
Rebecca Minkoff was an early adopter of Shopify Plus and has consistently pushed the platform's capabilities. Interactive product pages, strong visual merchandising, and a smooth mobile experience make this a benchmark for accessible luxury on Shopify.
Streetwear and Contemporary Brands on Shopify
6. Lazy Oaf
What they sell
From the heart of London's Soho, their range of men's and women's streetwear and accessories is irreverent, playful and inspired by youth nostalgia.
Why their store stands out
Lazy Oaf's Shopify store is as distinctive as the brand itself. Bright colours, hand-drawn graphics, and unconventional layouts create a browsing experience that feels more like exploring an art project than shopping. Their limited-edition drops generate serious hype, and the store handles the traffic spikes without strain.
Lazy Oaf is an Eastside client, and their store is a brilliant example of how Shopify Plus supports brands with bold creative visions.
7. Motel Rocks
What they sell
Trend-led womenswear with a vintage-inspired, festival-ready aesthetic.
Why their store stands out
Motel Rocks has built a cult following among Gen Z and millennial shoppers. Their Shopify Plus store features rapid product turnover, strong social proof integration, and an Instagram-inspired visual style. The site loads fast, navigates intuitively on mobile, and makes impulse purchasing effortless.
Motel Rocks is another Eastside client, and their store showcases how ecommerce marketing and great design work together to drive growth.
8. Jaded London
What they sell
Trend-led streetwear and contemporary fashion inspired by global youth culture, including denim, outerwear, dresses, co-ords, and statement pieces.
Why their store stands out
Jaded London's Shopify store captures the brand's bold and fast-moving aesthetic. Striking campaign photography, editorial-style layouts, and dynamic collection pages create an experience that feels closer to a fashion magazine than a traditional ecommerce store. The site does an excellent job of showcasing new arrivals and limited collections, helping maintain a sense of excitement and discovery for returning customers.
9. Gymshark
What they sell
Performance and lifestyle fitness apparel for men and women.
Why their store stands out
Gymshark is arguably the most famous Shopify Plus success story in fashion. From a garage startup to a brand valued at over £1 billion, Gymshark built its empire on Shopify Plus. Their store features exceptional mobile UX, real-time stock indicators during drops, and a community-driven approach that blurs the line between brand and movement.
Looking to build a similar high-performing store? Get a free audit today.
10. Fashion Nova
What they sell
A wide range of fast fashion womenswear, menswear and accessories.
Why their store stands out
Fashion Nova processes staggering volumes on Shopify Plus. Their store is optimised for speed and conversion above all else, with rapid product discovery features, aggressive upselling, and a social-media-first approach that drives enormous traffic. Love or loathe the fast fashion model, Fashion Nova's ecommerce execution is one to watch.
11. Kith
What they sell
Premium streetwear, sneaker collaborations, and lifestyle products.
Why their store stands out
Kith's Shopify Plus store reflects the brand's position at the intersection of streetwear and luxury. Editorial content, clean product presentation, and a drop-based release model create urgency and exclusivity. The store handles massive traffic surges during limited releases without breaking stride.
12. Chubbies
What they sell
Men's shorts, swimwear, and casual apparel with a fun, irreverent brand identity.
Why their store stands out
Chubbies proves that personality sells. Their Shopify Plus store is colourful, humorous, and packed with character. Strong product photography, witty copy, and gamified promotions create an engaging shopping experience that reflects the brand's playful DNA.
Sustainable Fashion Brands on Shopify
13. Allbirds
What they sell
Sustainable footwear and apparel made from natural materials like merino wool and eucalyptus fibre.
Why their store stands out
Allbirds is a gold standard for sustainability-focused ecommerce on Shopify Plus. Every product page displays its carbon footprint. The store design is clean, minimal, and purposeful, which reflects the brand's ethos of doing more with less. Their storytelling around materials science and environmental impact is woven through the shopping experience.
14. Pangaia
What they sell
Eco-friendly essentials and outerwear using innovative, sustainable materials.
Why their store stands out
Pangaia positions itself as a materials science company as much as a fashion brand. Their Shopify store reflects this with detailed breakdowns of fabrics, environmental impact data, and a visual identity that's distinctly modern. The balance between education and commerce is handled expertly.
15. Reformation
What they sell
Trend-driven womenswear made from eco-friendly fabrics and deadstock materials.
Why their store stands out
Reformation's Shopify store combines sustainability credentials with genuinely desirable design. Their "RefScale" shows the environmental impact of each garment compared to conventional alternatives. The store experience is polished, aspirational, and deeply integrated with their sustainability mission.
16. Veja
What they sell
Sustainable trainers made with organic cotton, wild rubber, and recycled materials.
Why their store stands out
Veja's Shopify store is understated and elegant, letting the product and mission take centre stage. Detailed supply chain transparency, clean product photography, and a straightforward shopping experience reflect the brand's no-nonsense approach to ethical fashion.
17. Tentree
What they sell
Sustainable casualwear and activewear: the brand plants ten trees for every item purchased.
Why their store stands out
Tentree's Shopify Plus store integrates their tree-planting mission into every touchpoint. A live counter shows the total trees planted, and product pages highlight environmental impact. It's a compelling example of purpose-driven ecommerce.
Direct-to-Consumer Fashion Brands on Shopify
18. SKIMS
What they sell
Shapewear, loungewear, and underwear founded by Kim Kardashian.
Why their store stands out
SKIMS has become one of the fastest-growing D2C fashion brands in the world. Their Shopify Plus store is built for inclusivity, with extensive size ranges, diverse model representation, and shade-matching tools. Their limited drops sell out in minutes, and the store handles the demand without issue.
Looking for a high-performance D2C site? Get an audit today.
19. Alo Yoga
What they sell
Premium yoga-inspired activewear and lifestyle clothing.
Why their store stands out
Alo Yoga's Shopify Plus store blends commerce with content. Integrated yoga tutorials, wellness editorial content, and community features create an experience that goes beyond transactional shopping. Their product pages are rich with detail, and the mobile experience is exceptional.
20. True Classic
What they sell
True Classic sells men's basics, including t-shirts, jeans, and essentials designed for a better fit.
Why their store stands out
True Classic has scaled aggressively on Shopify Plus by focusing on simplicity and value. Their store is conversion-optimised with comparison tools, bundle builders, and social proof prominently displayed. The result is a textbook D2C playbook executed well.
21. Represent
What they sell
Represent provides premium menswear and streetwear from Manchester, UK.
Why their store stands out
Represent has grown from a small UK brand to a global D2C powerhouse on Shopify Plus. Their store features cinematic brand imagery, detailed product pages, and a drop model that generates consistent demand. It's a brilliant example of a British brand scaling internationally through Shopify.
22. Oh Polly
What they sell
Oh Polly is one of the leading trend-led womenswear, bodycon dress, and statement fashion brands.
Why their store stands out
Oh Polly's Shopify Plus store is built for social commerce. Strong UGC integration, influencer-driven product pages, and rapid stock turnover create urgency. The mobile experience is particularly strong, reflecting their social-media-first customer base.
23. Good American
What they sell
Premium denim, ready-to-wear clothing, activewear, swimwear, and essentials designed with an inclusive approach to sizing and fit.
Why their store stands out
Good American's Shopify store puts inclusivity at the heart of the customer experience. Product pages showcase garments across a diverse range of body types, helping shoppers better understand fit and styling. Clean navigation, strong visual merchandising, and detailed fit information make it easy to browse collections, while high-quality imagery reinforces the brand's premium yet accessible positioning.
Accessories and Footwear Brands on Shopify
24. Steve Madden
What they sell
Steve Madden is at the forefront of fashion-forward footwear, handbags, and accessories.
Why their store stands out
Steve Madden's Shopify Plus store handles a massive product catalogue with clean navigation and effective filtering. Strong visual merchandising and trend-driven collections keep the store feeling current. Their approach to product discovery is worth studying.
25. Koio
What they sell
Koio sells handcrafted Italian leather sneakers and footwear.
Why their store stands out
Koio's Shopify store is beautifully minimal. Large product photography, clean typography, and an emphasis on craftsmanship storytelling elevate the shopping experience. Their product pages detail the Italian factories, materials, and construction methods behind each shoe.
26. Dune London
What they sell
Fashion-forward footwear, handbags, and accessories for men and women, spanning everyday essentials through to occasionwear.
Why their store stands out
Dune London's Shopify store balances a large product catalogue with an intuitive and premium shopping experience. Sophisticated product photography, clear filtering options, and well-organised navigation make it easy for customers to browse by style, occasion, or collection. The store's polished design reflects the brand's reputation for accessible luxury, while detailed product information helps shoppers purchase with confidence.
27. French Connection
What they sell
Contemporary clothing, footwear, accessories, and homeware for men and women, combining modern design with everyday wearability.
Why their store stands out
French Connection's Shopify store reflects the brand's clean, contemporary identity through minimalist design and strong visual storytelling. Large-format lifestyle imagery helps bring collections to life, while streamlined navigation and collection merchandising make product discovery straightforward. The balance between editorial content and ecommerce functionality creates an engaging shopping experience that feels both aspirational and easy to shop.
28. Jenny Bird
What they sell
Jenny Bird sells contemporary jewellery, including statement earrings, necklaces, rings, and bracelets.
Why their store stands out
Jenny Bird's Shopify Plus store is visually striking. Bold photography, editorial styling, and intuitive product filtering make browsing a pleasure. Their approach to showcasing jewellery with close-up detail shots and on-model imagery is a benchmark for accessories brands.
29. Hiut Denim
What they sell
Hiut Denim sells a premium collection of denim jeans, handmade in Cardigan, Wales.
Why their store stands out
Hiut Denim's Shopify store is a masterclass in brand storytelling. The town of Cardigan lost 400 jobs when the local jeans factory closed, and Hiut was founded to bring those skills back. That narrative runs through every page, with a minimal product range but maximum depth to the brand.
30. Carrier Company
What they sell
Carrier sells handmade workwear, outerwear, and accessories from Norfolk, UK.
Why their store stands out
The Carrier Company proves that small, artisan fashion brands can create compelling ecommerce experiences on Shopify. Their store is warm, authentic, and deeply connected to place. Product pages feature maker stories and material sourcing details that add depth and meaning.
What Makes a Great Fashion Store on Shopify
Design and Visual Identity
Fashion is a visual medium. Your Shopify store must reflect your brand identity at every touchpoint, from the homepage hero image to the order confirmation email. Invest in professional photography, maintain visual consistency, and let your brand's personality show through typography, colour, and layout.
Mobile-First Experience
Over 70% of fashion ecommerce traffic comes from mobile devices. Your store must be designed for mobile first, not adapted for it as an afterthought. This means thumb-friendly navigation, fast-loading images, streamlined checkout, and product pages that work beautifully on small screens.
Product Page Excellence
The product page is where the purchase decision happens. Great fashion product pages include:
- Multiple high-quality images (front, back, detail, on-model)
- Video where possible
- Detailed size guide with fit notes
- Fabric composition and care instructions
- Customer reviews and ratings
- Related products and styling suggestions
- Clear delivery and returns information
Speed and Performance
Speed has a direct, measurable effect on sales. A Google-commissioned study by Deloitte found that a 0.1-second improvement in mobile site speed lifted retail conversions by 8.4% and average order value by 9.2% (Milliseconds Make Millions). Fashion stores are image-heavy by nature, which makes performance optimisation critical, and it's a core part of how we approach a Shopify build. Use modern image formats (WebP/AVIF), lazy loading, and a well-optimised theme to keep load times down.
Search and Navigation
Fashion catalogues can be large and complex. Effective filtering by size, colour, price, style, and collection helps customers find what they want quickly. Consider predictive search, visual merchandising, and collection-based navigation that reflects how your customers actually shop.
Key Shopify Plus Features for Fashion Brands
Shopify Flow
Brands can automate complex business processes, such as inventory alerts, customer tagging, fraud detection, loyalty programme triggers, and more. Flow is included with Shopify Plus and reduces manual workload significantly.
Launchpad
Launchpad schedules and automates product launches, flash sales and collection drops, handling theme changes, price adjustments and inventory visibility to a set timeline. For brands running regular drops, it removes most of the manual work around going live.
Shopify Scripts
Scripts let brands customise the checkout with logic like automatic discounts, gift-with-purchase, tiered pricing and bespoke shipping rules. This level of checkout control is exclusive to Shopify Plus.
Shopify Markets
Markets lets brands sell internationally with localised storefronts, handling local currencies, languages, duties and taxes from a single Shopify admin. For fashion brands with global ambitions, it turns international expansion into a configuration job rather than a separate build.
Wholesale Channel
If you're selling B2B alongside D2C from the same Shopify Plus store, you can create password-protected wholesale storefronts with custom pricing, minimum order quantities, and net payment terms.
Frequently Asked Questions
Is Shopify Plus worth it for fashion brands?
For fashion brands doing over £1 million in annual revenue (or expecting rapid growth), Shopify Plus is almost certainly worth the investment. The platform's scalability, checkout customisation, automation tools, and dedicated support make it the strongest choice for ambitious fashion ecommerce. Smaller brands can start on standard Shopify and migrate to Plus as they grow.
How much does Shopify Plus cost for a fashion brand?
Shopify Plus starts at approximately $2,000/month (around £1,600/month). Pricing scales based on revenue, and for high-volume merchants, it moves to a revenue-share model. The total cost of ownership also includes theme development, apps, and any agency support for ongoing optimisation.
Can Shopify Plus handle high-traffic fashion drops?
Absolutely. Shopify Plus is built for exactly this scenario. Brands like Gymshark, Kith, and SKIMS regularly process thousands of checkouts per minute during limited-edition drops. Shopify's infrastructure handles the load, so you won't experience downtime during your biggest trading moments.
Do I need a custom theme for a fashion Shopify store?
Not necessarily. Many successful fashion brands use premium themes (like Prestige, Impulse, or Symmetry) customised to their brand identity. A fully custom theme offers maximum flexibility and differentiation but comes at a higher cost. The right approach depends on your budget, brand requirements, and growth stage.
Can Shopify Plus support international fashion retail?
Yes. Shopify Markets enables multi-currency, multi-language selling from a single store. You can set up localised shopping experiences for different regions, handle duties and taxes at checkout, and manage everything from one admin dashboard. For brands selling globally, it's a significant advantage over managing multiple separate stores.
How do I migrate my fashion brand to Shopify Plus?
Migration involves transferring your product catalogue, customer data, order history, and content to Shopify Plus. It also includes theme development (or customisation), app selection and configuration, redirects for SEO preservation, and thorough testing. Working with an experienced Shopify migration team makes this process significantly smoother and reduces the risk of issues.
Fashion Brands We've Helped Grow on Shopify
At Eastside, we've worked with fashion brands at every stage of their ecommerce journey, from emerging direct-to-consumer startups to internationally recognised retail names. Our experience spans luxury fashion, streetwear, lifestyle brands and accessories, helping merchants improve performance through Shopify design, development, optimisation and growth marketing.
Some of the fashion brands we've worked with include Holland Cooper, Motel Rocks, Lazy Oaf and Oliver Sweeney. While each brand has unique requirements, they share a common goal: creating exceptional online shopping experiences that support long-term growth.
Ready to discuss your project? Get in touch and let's talk about what your fashion brand could achieve on Shopify Plus.
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