With over a decade in the ecommerce industry and a wealth of knowledge, ESC Founder and CEO, Jason Stokes, has so far helped hundreds of businesses grow and thrive.
Eastside Co was born out of passion for supporting entrepreneurs. With his experience in web design, development and digital marketing, Jason wanted to create a space where new and established brands could access every tool they needed to grow their business under one roof. This drive, combined with the rise of the Shopify platform, has led Eastside Co to work with some of the world’s innovative and ambitious brands and market leaders, making sure they stay ahead of the curve.
Jason has always been an entrepreneur with a passion for creating and innovating. Over the years he’s worked with many clients on Shopify across a range of industries, and held directorships at several organisations. Jason set up Eastside Co's head office in Birmingham back in 2012, and is now running our Middle East operations from our offices in Dubai.
Why would you recommend that online business owners consider Shopify for their store?
I like how the platform is suitable for businesses of all sizes, from startup businesses like Reese and Murphy to enterprise brands like Cussons, and it scales with companies as they grow. Shopify is a really elegant solution for running an online business, taking care of things like security, updates and inventory, leaving you to actually run your company.
Experts in the field
Read Jason Stokes’s latest articles and insights to stay ahead of what’s happening in the world of ecommerce and Shopify.
Best Shopify Themes & Templates (Paid & Free)
Read our guide to some of the best free and paid-for Shopify themes available!
YouTube Shopping Ads for Shopify - Press...
Not only do people watch and interact with their favourite creators on YouTube, but they also connect with brands and regularly check out product vide...
A Complete Guide To Black Friday Ecommer...
Black Friday is around the corner! By now your marketing efforts should be in full swing as you prepare for this festive sales season. Read our latest...
How To Use LinkedIn Marketing For Shopify
We show you how LinkedIn can be a great platform to drive interest, leads and revenue for your Shopify store.
10 Key Things To Consider Before You Bui...
If you're setting up a Shopify store, here are 5 key things you need to be aware of...
How To Run TikTok Ads For Shopify Stores
For anyone who has been promoting their Shopify store by posting on TikTok and is now ready to take it to the next level by putting some budget behind...
Everything You Need To Know About Migrat...
Find out why a platform migration to Shopify might be exactly what your online business needs to skyrocket its growth!
What Is Conversion Rate Optimisation (CRO)?
Find out how you can utilise Conversion Rate Optimisation to encourage more visitors to buy from your store - and keep coming back.
Etsy vs eBay: Which Platform Is Best In 2024?
If you've got a Shopify store and are wondering whether to expand into other marketplaces, Etsy or eBay may be right for you. Read our guide to discov...
Shopify vs Amazon
With the boom in ecommerce, and the decline in “bricks and mortar” shopping spaces, we’re investigating “online marketplace” vs “your own online store...
What Are The Most Popular Shopify Paymen...
Discover the most popular Shopify Payment Gateways in 2024. From PayPal, Worldpay to Stripe, there are over 100 payment integrations available.
Who Are Shopify Partners and Why Are The...
If you own a Shopify ecommerce store then you might have come across Shopify Partners or Experts. What are they? Sometimes you might need a little bit...
What Are SERP (Search Engine Results Pag...
The SERP, or ‘search engine results page’ feature results are becoming more important for improving SEO performance, getting in front of your customer...
WooCommerce Vs Shopify: Which Ecommerce ...
Our in-depth guide compares all the key elements of WooCommerce and Shopify to help you decide which could be the right platform for your online busin...
Magento (Adobe Commerce) vs Shopify - Wh...
Which is the best platform: Shopify or Magento (now called Adobe Commerce)? Check out the key features, benefits, pros and cons of both platforms.
Shopify Support & Help: An Extensive Vie...
When choosing an ecommerce platform to host your store, there are many considerations. Price, features and functionality are key; however, support is ...
Shopify Pricing, Plans, Fees and Costs
Want to find out which Shopify price plan is best in 2024? Here's the ultimate guide to choosing the plan with the right Shopify fees for your busines...
Boosting Shopify Sales: Interactive Pop-...
Pop-ups are annoying. There, we said it. But they persist in ecommerce - why? Well, it's because they work. Read our guide to getting the most out of ...
What Is Threads and How Can Shopify Bran...
We take a look at Threads: what is it; how can brands use it; what does it offer that other social media platforms don't? And do we NEED another socia...
Shopify Editions: Winter 2023 Update
Learn about over 100 updates announced to the Shopify platform to help businesses thrive throughout 2023.
20 Best Shopify Health and Beauty Stores
Here's our rundown of the 20 best health and beauty brands on Shopify. From household names, viral TikTokers, and challenger brands, you might be surp...
Top Shopify and Shopify Plus Agencies
Check out our roundup of the top Shopify and Shopify Plus agencies for 2023...
Thriving in a Recession: Five Ways You C...
We’re looking to the future with five essential tactics to adapt and grow your business in a volatile market.
Shopify B2B Updates: What's New In 2022?
B2B on Shopify has upgraded B2B online commerce - and over the next year they’re committing to creating a more fluid experience which will bring the p...
Shopify Chargeback Dos and Don'ts
To reduce the risk of experiencing Shopify chargebacks and their various adverse consequences, make use of these tips related to chargeback prevention...
Shopify News and Updates: Editions, Coll...
What's new with Shopify in summer 2022? Find out about Editions, Collabs, B2B and more...
What is Shopify?
Learn about Shopify, the ecommerce platform that has made setting up and running an online store easy for merchants around the world.
The Future of Commerce: Adapting to the ...
With the rise in ecommerce, it can be difficult for businesses to break into the marketplace. We’ve broken down these concerns to provide insight into...
Instagram Trends for 2022
Check out 'Instagram Trends for 2022' - the first Trend Report from Instagram! It looks at Gen-Z’s interests across music, fashion, creators, celebrit...
What is Shopify Online Store 2.0 And Why...
Shopify 2.0 adds a whole host of improvements, features and benefits which save store owners time while making it easier to make more money. Find out ...
Shopify Theme, Customised Theme or Bespo...
Bespoke Shopify build? Or theme template? What should your ecommerce business choose? Read our guide to find out about each option.
Lapsed Purchasers: How to Identify Them ...
Enticing customers to buy after a hiatus requires two things. One, distinguishing who exactly is a lapsed buyer. And two, devising a retention plan to...
'Alexa, Get Me Up To Speed With Voice Co...
Voice commerce is going to be key for online businesses in the next decade. Search and navigation experts Findologic give their take in this article.
How Creative Content Can Grow Your Ecomm...
Our advice when it comes to creative content is simple: think about what you’d like to communicate, and what you’d like people to know about your prod...
Influencer Marketing: A Guide
Using influencers for your brand could make a huge difference when it comes to acquiring a larger following and those all-important conversions. Find ...
4 Copywriting Tips to Boost Ecommerce Co...
Good copy is all about generating the right emotions to entice a potential customer to buy from you. Here are four proven tips to improve your copy an...
12 Essential Site Search Optimisation St...
Some businesses view onsite search as an added extra, ignored until the store is up and running. Find out why ignoring the little bar and magnifying g...
How Native Shopping Apps Benefit Brands ...
Learn how native apps can increase conversions, average order value and revenue by creating rich brand experiences.
How the Subscription Model is Helping Ec...
Find out why companies using the subscription model are seeing huge success.
Optimise Your Shopify Store for Higher C...
Check out five of the most reliable ways to improve your site performance and maximise your ecommerce conversions.
Top Tips to Grow Your Email Audience
Here we explore tips and tricks that will boost your email marketing success, and discuss what you should be looking out for in an email service provi...
Link Building Strategies for SEO
A backlink strategy is a highly effective way to strengthen your site’s SEO performance. Learn how to implement one effectively and increase traffic.
Maximising Your Brand's Organic Social M...
Learn how to best use organic social media content to engage with your audience at a time where screen time is on the rise.
Shopify vs. Shopify Plus: What’s Right F...
Understand the differences between Shopify and Shopify Plus, and second, how to select the right version for your ecommerce business.
Creating Professional Product Photograph...
What camera should you use? Where should you shoot? How can you make your photos stand out? In this article we explore some of the fundamental tips to...
The Sales Funnel in the Age of Social Media
Learn how to use traffic segmentation with the traditional sales funnel, but also to re-imagine it for the era of paid social media - and supercharge ...
Enhancing Your Shopify Store With Gamifi...
Ready to push your engagement to the next level? Here we talk about gamification and how its elements of excitement will improve your user experience,...
SEO in 2023: Keyword Research and Link B...
Find out how to achieve SEO results in 2023 by revisiting the fundamentals: keyword research and link building strategies.
Marketing Attribution: Intensifying Your...
No amount of digital disruption or technical innovation can replace the power of a strong brand. Your company’s success always has and always will rel...
Create a Command Line for your Shopify Store
At Eastside Co, we use PHP to develop our backend integrations, using the Laravel framework. Paired with Vue.js, we create powerful apps. But what abo...
Three Powerful Shopify Features To Make ...
Find out about 3 of the most important functions that Shopify offers: payment, customer management and mobile-first design. Learn how these benefits w...
Turn your Shopify Audience into Customer...
Learn how audience intelligence can bring success to your marketing efforts.
Data Protection and GDPR for Shopify Sto...
Data protection is not only a legal necessity, but also crucial in business maintenance. With ecommerce expected to hit $4.5 trillion sales by 2021, c...
How Product Page Design Influences Buyer...
Here, we put the focus on our users and explore the driving force behind buying decisions. What are the elements of design that influence buying decis...
Content Marketing on Shopify: The 7 As o...
Learn how to connect your marketing efforts with a content strategy using the 7 A's framework.
Why SEO is Still Alive
Rumours of SEO's death are greatly exaggerated – but its individual tactics can, and do die. Find out how SEO is weaved into the bedrock of digital st...
Interactive Content: How, Why and When i...
We take you on a journey through interactive content and how you can use it to excite and entertain your audience.
Creating User Journeys for your Ecommerc...
Follow these tips and create fully functioning user journeys on your website to guide your customers more effectively.
Optimising Operations Beyond the Buy Button
In this guest post from Brightpearl, we explore why ecommerce businesses sometimes focus solely on the front end of their website - at the expense of ...
How to Treat Your Packaging as a Top Pri...
When someone buys from you online, you’ve gained their trust and built a relationship. It's key to maintain that trust by delivering exactly what you ...
Using Content to Drive Customer Education
Customer education is your marketing strategy’s secret weapon. A lot of companies aren’t maximising the benefits of customer education, so start now a...
How to Build a Vue.js Shopify Frontend A...
Learn how to build a Vue.js single page app.
Sentiment Analysis: Improving Brand Awar...
Learn how sentiment analysis or ‘opinion mining’, gains in-depth knowledge on what your consumers are really saying using natural language processing,...
What is Influencer Marketing and Is It I...
Is influencer marketing a tactic your business should be investing in?
Using Web Push Notifications to Grow you...
It’s an underrated marketing channel, yet push notifications can quickly help you capture one-time visitors and successfully convert them. Learn how.
A Guide on How to Develop a Shopify App ...
The Shopify platform has a whole host of built-in functionality, but also a thriving app store to enhance its scope. Want to build your own apps? Read...
The Power of Online Reviews and Their Ef...
Online reviews are a powerful tool - learn how to implement them to gain customer trust and increase conversions.
How Social Commerce Could Revolutionise ...
With the rise of social commerce, purchases are now being made directly through social channels. Find out why your business needs to be on board.
Shopify Multi Currency Rolls Out
Earlier this year at its Unite event, Shopify announced it was launching multiple currencies on Shopify Payments, giving merchants an easier solution ...
Augmented Reality in Ecommerce
Augmented Reality (AR) is now a viable sales tool for businesses with incredible potential. We take a look at Shopify’s new AR functionality, and how ...
How is voice search going to affect ecom...
With voice search available in the home and in your pocket, how can online merchants take advantage of this technology?
Shopify Product Tags Can Cause Problems ...
Shopify SEO duplicate content issue and a quick fix for it.
How to choose a great name for your Shop...
What's in a name? A lot, when it comes to the success of your business. Find out some of the key things to consider when setting up your Shopify store...
SEO terms and definitions
Get to know your NAPs from your SERPs with our guide to the most commonly used SEO terms!
Shopify and International Taxes: The Las...
International taxes can be a minefield. But they're unavoidable if you want to take your products to a global audience and it's something you need to ...
Shopify’s Move To SSL Is A Step In The R...
Learn why Shopify's decision to provide free SSL certificates to all stores is great news for your business.
Build a Shopify Mobile App using the Sho...
Shopify recently announced the new Mobile Buy SDK, allowing businesses to supercharge their Shopify stores using a mobile app. Read on to find out how...
Is Shopify Mobile Friendly?
Having a mobile friendly ecommerce store really is one of the most important features when considering a new build. Learn why.
eBay Alternatives: Import Your eBay Stor...
Learn about eBay alternatives that Shopify store owners can take advantage of.
5 Pitfalls of a Dropshipping Business
Dropshipping and its Pros and Cons for Shopify Store Owners
PSD to Shopify: How to Convert PSD to Shopify
Convert your PhotoShop files to Shopify with ease using our guide.
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