Most Ecommerce Strategies Were Built for...
Here's what's changing in 2026, and why clarity is the most durable competitive advantage.
With over a decade in the ecommerce industry and a wealth of knowledge, ESC Founder and CEO, Jason Stokes, has so far helped hundreds of businesses grow and thrive.
Eastside Co was born out of passion for supporting entrepreneurs. With his experience in web design, development and digital marketing, Jason wanted to create a space where new and established brands could access every tool they needed to grow their business under one roof. This drive, combined with the rise of the Shopify platform, has led Eastside Co to work with some of the world’s innovative and ambitious brands and market leaders, making sure they stay ahead of the curve.
Jason has always been an entrepreneur with a passion for creating and innovating. Over the years he’s worked with many clients on Shopify across a range of industries, and held directorships at several organisations. Jason set up Eastside Co's head office in Birmingham back in 2012, and is now running our Middle East operations from our offices in Dubai.
Why would you recommend that online business owners consider Shopify for their store?
I like how the platform is suitable for businesses of all sizes, from startup businesses like Reese and Murphy to enterprise brands like Cussons, and it scales with companies as they grow. Shopify is a really elegant solution for running an online business, taking care of things like security, updates and inventory, leaving you to actually run your company.
Experts in the field
Read Jason Stokes’s latest articles and insights to stay ahead of what’s happening in the world of ecommerce and Shopify.
What Is Conversion Rate Optimisation: Bo...
Discover what Conversion Rate Optimisation (CRO) is and learn how to boost your Shopify sales, improve user experience, and turn visitors into loyal c...
Shopify Pricing, Plans, Fees and Costs
Want to find out which Shopify price plan is best in 2026? Here's the ultimate guide to choosing the plan with the right Shopify fees for your busines...
Shopify Support & Help: An Extensive Vie...
When choosing an ecommerce platform to host your store, there are many considerations. Price, features and functionality are key; however, support is ...
Ecommerce Isn’t Website-First Anymore An...
Ecommerce isn’t website-first anymore. Decisions are increasingly made before customers reach a website, altering how websites function in the journey...
How To Improve and Optimise Core Web Vit...
We explain what Core Web Vitals are and show how you can improve your CWV score on your Shopify store.
Shopify Product Tags Can Cause Problems ...
Shopify SEO duplicate content issue and a quick fix for it.
Top Shopify and Shopify Plus Agencies
Check out our roundup of the top Shopify and Shopify Plus agencies for 2026
Shopify and Sustainability in Ecommerce
What is the environmental cost of ecommerce, and what can we, as consumers and brands, do to reduce our impact?
PPC Campaign Bidding Strategy Experiment
We test whether changing the bidding strategy from ‘maximum conversion value’ to ‘target impression share’ leads to a better PPC campaign performance.
Shopify Chargeback Dos and Don'ts
To reduce the risk of experiencing Shopify chargebacks and their various adverse consequences, make use of these tips related to chargeback prevention...
Is Headless Commerce the Future or The Past?
We examine the benefits, drawbacks and rationale behind headless commerce to help you understand if it could work for your business.
Key Factors Influencing Online Buying Be...
What influences how people buy online? What do your visitors value? And what can Shopify and other ecommerce businesses do to increase the chance of a...
How To Install Google Analytics 4 On Shopify
Google will be sunsetting Universal Analytics in July 2023, and moving everything to GA4. This means website owners need to get GA4 set up as soon as ...
24 Best Shopify Health and Beauty Stores
Here's our rundown of the 24 best health and beauty brands on Shopify. From household names, viral TikTokers, and challenger brands, you might be surp...
Best Shopify Jewellery and Accessory Stores
Check out some of our favourite jewellery and accessory brands on Shopify, and some of the tactics they use to sell more
Ultimate Guide To Shopify Payments
Read our ultimate guide to Shopify Payments, for businesses looking for a fast, secure, and reliable payment processing solution
Big Companies and Brands Using Shopify 2025
Take a look at 27 of the biggest brands and names you might not have known were on Shopify in 2025...
Top Food and Drink Stores on Shopify
Check out Shopify's best food and drink retailers and learn about what makes them special
Top Clothing and Fashion Brands Using Shopify
Check out some of our favourite fashion brands on Shopify
The Ultimate Guide To SMS Marketing On S...
No matter how good your product, or how well your online platforms function, you have to turn every marketing channel to your advantage. Don't forget ...
Content Marketing on Shopify: The 7 As o...
Learn our top content marketing strategies to help grow your website engagement. From authenticity, defining your audience to focusing on relevant top...
Video Content Marketing For Shopify Merchants
Learn the importance of video marketing for Shopify merchants, its benefits, and effective types like demos, brand videos, interviews, and more.
Link Building Strategies for Ecommerce
A backlink strategy is a highly effective way to strengthen your site’s SEO performance. Learn how to implement one effectively and increase traffic.
Best Shopify Themes & Templates (Paid & Free)
Read our guide to some of the best free and paid-for Shopify themes available!
What Makes a Good Backlink?
Link-building is one of the most effective ways to boost your keyword rankings and increase organic traffic. But, it is not as simple as you think - g...
The Ultimate TikTok SEO Guide
In the fast-paced world of TikTok, standing out is key, and SEO isn't just for Google anymore—it's essential for TikTok, too. TikTok SEO refers to opt...
YouTube Shopping Ads for Shopify - Press...
Not only do people watch and interact with their favourite creators on YouTube, but they also connect with brands and regularly check out product vide...
Black Friday Ecommerce 2026 Tips & Strat...
Black Friday is around the corner! By now your marketing efforts should be in full swing as you prepare for this festive sales season. Read our latest...
Pinterest Advertising for Shopify
Find out how to tap into the often under-rated power of Pinterest for your Shopify advertising
Hreflang & Shopify: Guide For Multilingu...
In this article, we introduce you to a feature called Hreflang, which can help online businesses solve SEO challenges created by international expansi...
How To Use LinkedIn Marketing For Shopify
We show you how LinkedIn can be a great platform to drive interest, leads and revenue for your Shopify store.
10 Key Things To Consider Before You Bui...
If you're setting up a Shopify store, here are 5 key things you need to be aware of...
How To Run TikTok Ads For Shopify Stores
For anyone who has been promoting their Shopify store by posting on TikTok and is now ready to take it to the next level by putting some budget behind...
Everything You Need To Know About Migrat...
Find out why a platform migration to Shopify might be exactly what your online business needs to skyrocket its growth!
Etsy vs eBay: Which Platform Is Best In 2024?
If you've got a Shopify store and are wondering whether to expand into other marketplaces, Etsy or eBay may be right for you. Read our guide to discov...
Shopify vs Amazon
With the boom in ecommerce, and the decline in “bricks and mortar” shopping spaces, we’re investigating “online marketplace” vs “your own online store...
What Are The Most Popular Shopify Paymen...
Discover the most popular Shopify Payment Gateways in 2024. From PayPal, Worldpay to Stripe, there are over 100 payment integrations available.
Who Are Shopify Partners and Why Are The...
If you own a Shopify ecommerce store then you might have come across Shopify Partners or Experts. What are they? Sometimes you might need a little bit...
WooCommerce Vs Shopify: Which Ecommerce ...
Our in-depth guide compares all the key elements of WooCommerce and Shopify to help you decide which could be the right platform for your online busin...
Magento (Adobe Commerce) vs Shopify - Wh...
Which is the best platform: Shopify or Magento (now called Adobe Commerce)? Check out the key features, benefits, pros and cons of both platforms.
Shopify POS: A Guide
Shopify POS enables merchants to take payments in real stores. Find out how it works, what versions are available, how much it costs, and more
Shopify Plus vs Advanced
We break down all of the features, services and benefits Shopify Plus can bring to ecommerce brands, compared to the Shopify Advanced plan
Shopify SEO Guide
Read the Ultimate Guide to SEO on Shopify, written by our team of experts. Also available as a free download.
Shopify Markets for International Commer...
‘Shopify Markets’ is the global commerce hub for merchants. How does it work - and how does it compare to having multiple expansion stores?
Can AI-Generated Google Search Ads Outpe...
Our PPC team conducted an experiment to determine whether AI-generated Google Search Ads can outperform their human-written counterparts. So - who won...
Elevate Your Shopify Brand with Video Co...
Video content is likely to be a preferred format for your potential customers, and should be an key component of your online marketing. Read our tips ...
TikTok Trends for Shopify and Ecommerce ...
TikTok has released its 2024 trend report, predicting what's next for the platform. Here's our take on how Shopify businesses can get ahead of the gam...
Cart Abandonment Emails - Top Tips for S...
A huge amount of revenue is lost when visitors abandon at the checkout before making their purchase. Learn how an abandoned cart email series can help...
Heat Mapping: The Most Valuable UX Tool ...
Learn how you can track how customers are using your Shopify site to gain valuable insights.
Chatbots: The Future of Marketing?
Increasing automation is attractive to businesses, but does that come at a cost of reduced personalisation? Could chatbots and machine learning be the...
How To Write Great Shopify Product Descr...
While there’s no set way to write ecommerce product descriptions, here are some tips, tricks and tools to make it an easier and more successful proces...
How To Create A Successful Ecommerce Pro...
Find out the essential elements to incorporate to create a high-performing product page on your Shopify store.
The Top 99 Shopify Apps for your Shopify...
With thousands of Shopify apps available in the app store, how do you filter through the noise? Read our guide and find out our top 99 apps!
Top 25 Shopify SEO Questions and Answers
We often hear the same SEO questions from different clients. Here we lay out the top 25 SEO questions that clients ask; enjoy!
Text-to-Speech Voice Overs for YouTube Ads
YouTube offers a diverse range of advertising options. Learn how using the text-to-speech voice-over feature can help you reach a bigger audience.
How Shopify Merchants Can Use Real-Time ...
We explore how Shopify merchants can leverage real-time bidding auctions to their advantage when it comes to advertising their app
Using Instagram Notes For Shopify Brands
We take a look at what Instagram Notes are, how to use them, and how they can benefit your Shopify business
Maximising Your Shopify Sales with Googl...
From targeting the right audience to optimising your ad placements, we'll share Google Display Network tips and tricks to help you drive more sales to...
Using Pixels on Shopify: A Guide
Find out how Pixels can help you track actions on your Shopify store for better insights and data.
Top Shopify Subscription-Based Ecommerce...
When executed correctly, an ecommerce subscription model can help you grow your Shopify business in leaps and bounds. Here are some brands getting it ...
Boost Your Shopify Sales with Google Ads...
Performance Max is a new goal-based campaign type that enables Shopify advertisers to access all their Google Ads inventory through a single campaign.
Organic Social Marketing for Shopify
So how do you turn your organic social marketing posting into a well thought out strategy for your Shopify business? Read our guide to win at social.
Avoiding Click Fraud for Shopify Busines...
Clickfraud happens when someone clicks on an ad with the intention of driving up its cost, without any interest in the product or service being advert...
Meta Advertising for Shopify
We explore how to make more out of your Meta and Facebook Ads in the post iOS 14.5 world
What is Structured Data (Schema Markup) ...
Adding structured data to your Shopify store helps provide explicit clues about the meaning of a page to search engines.
Accessibility for Shopify: UX Part 6
In part 6 in our design series, we look at why websites and apps should be crafted in a way to create a user interface, accessible for as many people ...
Commerce Components by Shopify
Shopify has described Commerce Components as ‘the modern composable stack for enterprise retail’, but what does that really mean?
31 Ways To Optimise E-E-A-T On An Ecomme...
Experience, Expertise, authority and trust (also known as E-E-A-T) is the big thing in SEO right now. But what exactly is E-E-A-T and how can it help ...
ChatGPT for Shopify, Ecommerce and Marketing
Will the new wave of AI content generation tools mean your content marketing team is out of a job?
10 Reasons Why You Need a Marketing Strategy
We’re experts in delivering bespoke ecommerce marketing strategies and would like to highlight our top 10 reasons why you need a marketing strategy, a...
Steven Bartlett: Transforming Economic U...
Get all the insights from our ecommerce event in London, featuring Steven Bartlett, Shopify, SellersFunding and Ernst and Young.
Leverage Klaviyo’s Customer Data to Boos...
Klaviyo and Google Ads have finally teamed up to make it easier for you to target your prospects with a brand new direct integration.
Why You're Doing CRO Wrong
Eastside Co's Chief Marketing Officer, Louis, gives insights into how to get the best out of conversion rate optimisation.
Understanding User Expectation In Design...
In part 4 of our UX series, Stephan explores expectation in design and what this means for website users.
The Ultimate Guide to Auditing and Impro...
It's essential to set up and regularly audit your Google Ads correctly to ensure the best returns. Read our ultimate guide to maximising the value of ...
Becoming Deliberate in Design: UX Part 3
Designing better and smarter by deliberately being intentional can lead to more growth and better outcomes, for the site and the business.
Consistent Design For Web: UX Part 2
In part two of our UX series, we look at the importance of consistency in web design and the many benefits it can bring to your brand.
SEO Case Study: Magento to Shopify Migration
Find out how we migrated a global brand from Magento to Shopify with phenomenal SEO results.
How Site Speed Impacts The Customer Journey
Site speed has always had an impact on whether customers will stay on your site, purchase, and come back to your site. But you also have to make sure ...
How To Easily Convert Your Keyword Resea...
Use our free tool to transform your static keyword research spreadsheet into a dynamic report, with live information about how much traffic the keywor...
Shopify Theme, Customised Theme or Bespo...
Bespoke Shopify build? Or theme template? What should your ecommerce business choose? Read our guide to find out about each option.
Lapsed Purchasers: How to Identify Them ...
Enticing customers to buy after a hiatus requires two things. One, distinguishing who exactly is a lapsed buyer. And two, devising a retention plan to...
How Fixing Technical SEO Issues Improved...
Find out how we investigated, identified and fixed key technical SEO issues, which resulted in a huge uplift in impressions and clicks for a global cl...
Rand Fishkin of SparkToro and Moz On SEO...
Rand Fishkin joins Matt, Louis and Will to discuss why he left Moz, what his new company, SparkToro, is all about, SEO's future, social media's evolut...
Understanding Website Speed Audits
Why would you conduct a website speed audit? The purpose is simple: to understand how well your site will load for visitors on a variety of devices.
9 Tips For Shopify Site Speed Optimisation
A slow loading site has many negatives: from low engagement and high bounce rates, to less traffic, lower sales and even damaged search engine ranking...
Shopify vs. Shopify Plus: What’s Right F...
Understand the differences between Shopify and Shopify Plus, and second, how to select the right version for your ecommerce business.
What Are 301 Redirects and Why Are They ...
Managing 301 redirects is important for all websites. Read our guide to taking care of them easily and quickly!
Creating Professional Product Photograph...
What camera should you use? Where should you shoot? How can you make your photos stand out? In this article we explore some of the fundamental tips to...
SEO in 2023: Keyword Research and Link B...
Find out how to achieve SEO results in 2023 by revisiting the fundamentals: keyword research and link building strategies.
Marketing Attribution: Intensifying Your...
No amount of digital disruption or technical innovation can replace the power of a strong brand. Your company’s success always has and always will rel...
Turn your Shopify Audience into Customer...
Learn how audience intelligence can bring success to your marketing efforts.
Data Protection and GDPR for Shopify Sto...
Data protection is not only a legal necessity, but also crucial in business maintenance. With ecommerce expected to hit $4.5 trillion sales by 2021, c...
How Product Page Design Influences Buyer...
Here, we put the focus on our users and explore the driving force behind buying decisions. What are the elements of design that influence buying decis...
Interactive Content: How, Why and When i...
We take you on a journey through interactive content and how you can use it to excite and entertain your audience.
Using Content to Drive Customer Education
Customer education is your marketing strategy’s secret weapon. A lot of companies aren’t maximising the benefits of customer education, so start now a...
How to Build a Vue.js Shopify Frontend A...
Learn how to build a Vue.js single page app.
Sentiment Analysis: Improving Brand Awar...
Learn how sentiment analysis or ‘opinion mining’, gains in-depth knowledge on what your consumers are really saying using natural language processing,...
What is Influencer Marketing and Is It I...
Is influencer marketing a tactic your business should be investing in?
A Guide on How to Develop a Shopify App ...
The Shopify platform has a whole host of built-in functionality, but also a thriving app store to enhance its scope. Want to build your own apps? Read...
5 Ways To Supercharge Your PPC Conversio...
In PPC, conversions are king. With such a wealth of data available, you can see exactly how much you’ve made for each pound or dollar spent. This mean...
Augmented Reality in Ecommerce
Augmented Reality (AR) is now a viable sales tool for businesses with incredible potential. We take a look at Shopify’s new AR functionality, and how ...
Shopify and International Taxes: The Las...
International taxes can be a minefield. But they're unavoidable if you want to take your products to a global audience and it's something you need to ...
PSD to Shopify: How to Convert PSD to Shopify
Convert your PhotoShop files to Shopify with ease using our guide.