If you own a Shopify e-commerce store then you might have come across Shopify Partners and Experts and wonder why they are so important. Shopify is a user-friendly platform where even a web novice can create an online shop quickly and easily. However sometimes you might need a little bit of extra expertise to make the most out of your business and help further grow your business - that's where the Shopify partnership comes in.
Although you may have heard about ‘Shopify Partners’ before, you still might need a bit more education around the meaning of ‘Shopify Partners’ and the value that they can bring to your Shopify store. That is why we have created this unique guide where we will be discussing who Shopify partners are, what they do and how they can help Shopify Merchant’s succeed on the platform.
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What Are Shopify Partners?
Shopify Partners are specially selected Shopify experts (who have proved their unique expertise to the bosses at Shopify) and are members of the Shopify Partner Program. The program is free to join and allows individuals or companies to make money by developing apps and themes and recommending Shopify to other entrepreneurs via affiliate programs and getting them to subscribe to the platform. A Shopify Partner title is given once they have entered into a contract with Shopify.
Shopify Partners are experts who can help you with all aspects of your Shopify store, from design to marketing and everything in between. The program is designed for a range of professionals, including developers, designers, marketers and affiliates. Here is a quick overview on the types of Shopify partners and why they are important:
1. Developers: They create Shopify apps and integrations that extend the functionality of Shopify stores. These apps can address a wide range of needs, from inventory management to marketing automation.
2. Designers: They develop custom themes and design elements that allow merchants to create unique and visually appealing online stores.
3. Marketers:They provide services such as SEO, advertising, content marketing, and social media management to help merchants attract and retain customers.
4. Agencies: Full-service agencies offer a combination of design, development, and marketing services. They often handle complete store setups and ongoing management.
5. Freelancers: Independent professionals who specialise in specific areas, such as custom coding, graphic design, or email marketing.
6. Affiliate Marketers: Individuals or companies that promote Shopify to potential merchants and earn commissions for referrals.
Check out our guide to the Top 23 Shopify and Shopify Plus agencies in 2023.
Why are Shopify Partners so unique?
First of all, anyone can become a basic Shopify partner and earn money by referring new clients to Shopify. However most move up to the title of a Shopify expert. These Shopify partners have proven their Shopify expertise to the partner selectors. Each "wannabe" expert must have a strong proven-record of setting up successful Shopify stores. The selectors require at least five examples of Shopify stores that the company or individual have helped to set up. Only then are they granted the title of a Shopify partner and expert and will then get a listing on the Shopify website which is ranked accordingly to their success with clients.
How To Find A Shopify Partner
Here are the best ways to find a reliable Shopify partner to work with:
- Shopify Experts Directory which lists all the certified partners based on your needs/location.
- Referrals from other store owners or industry professionals
- Freelance Marketplaces which have thousands of Shopify experts that businesses can hire.
Benefits Of Working With A Shopify Partner
1. Expertise & Experience: Shopify Partners are able to provide expertise across a wide range of fields, including development, design, marketing and store setup. Bringing the best ecommerce practices and knowledge to help your business grow.
2. Custom Solutions: Shopify Partners can develop custom apps, integrations and functionalities to meet your business needs. Professional designers can help to create bespoke themes and unique brand experiences for your customers.
3. Efficiency & Time Saving: Shopify partners are highly experienced in providing quick store setup and launch to reduce the risk of downtime for your business. They can also offer ongoing Shopify store support and maintenance to ensure it is running smoothly and issues are addressed promptly.
4. Enhanced Performance: Partners can optimise your Shopify store, from improving its SEO to implementing other effective marketing strategies, which will lead to higher search engine rankings and more traffic to your store.
5. Advanced Tools & Resources: Partners have access to the latest technology and tools for keeping your Shopify store running smoothly. Including advanced features, extensive training and updates from Shopify.
6. Scalability & Growth:As your business grows, partners can help scale your operations and reach new audiences. From integrating new features, expanding your store’s functionalities to implementing multi-language and multi-currency for reaching a global audience.
1. Getting a Shopify Partner to help with your Shopify design:
Design is the biggest demand from e-commerce store owners. Although Shopify create a wide range of free and paid themes, many e-commerce stores need custom designs. A Shopify e-partner will be able to design, code and create a custom Shopify theme. Not only will a great Shopify theme look great, but it will have superior functionality too. It is extremely important that your Shopify store is mobile and tablet friendly as user number on these devices are overtaking the more traditional desktop and laptop computers. By having a theme that is not mobile compatible, you could be missing out on vital conversions. Benefits of having a Shopify expert design your store:- Beautiful, professional design.
- Unique and brand focused store.
- SEO friendly design.
- Great user-experience.
- All the functionality you desire.
View the Shopify Builder design portfolio.
2. Getting a Shopify Partner to help with your Shopify marketing:
Design is not everything. It is no good to just have a great looking e-commerce store, users must be able to find it too! You can build the best business around but without expert marketing, it could fall flat. A Shopify partner can specialise in Shopify marketing. This can vary from Search Engine Optimisation, help with Google Adwords or social media management. It is common for business owners to neglect these important tasks. After all, they are too busy running their business. In these cases, it is important to appoint a Shopify marketing expert. Benefits of having a Shopify expert marketing your store:- Social media updates, interaction that leads to more website visits and conversions.
- Rank organically in Google for specially selected keywords, have expert onsite optimization that has been tailored especially for Shopify.
- Help with Google Adwords. Manage your budget and use it optimally.
See how we can help you with your Shopify marketing and SEO.
3. Getting a Shopify Partner to help with your Shopify functionality:
Confused by collections? Not sure how to change your drop down menus? If your store is difficult to navigate then you may need some help! Shopify stores allow unlimited products - which is great - organizing them is a different story. Make sure your customers have a seamless user experience by having a Shopify partner expert arrange and organising your products and collections. An expert can also help with functionality such as product filters and the checkout process to optimize your conversions. Benefits of having a Shopify partner help with store functionality:- As easy-to-navigate store where customers can find what they are looking for.
- Install product filters for colour, size, brand etc.
- Save hours of time uploading products, images, writing product descriptions, creating tags.
- Have a smooth check-out process which boosts conversions too.
4. Getting a Shopify Partner to help with your Shopify POS:
Many eCommerce store owners also have physical shops too. This means they might need to link up their physical shop with their online one. Therefore some Shopify partners specialize in integrating your shop into the online world. If you need an item to show as out-of-stock on your website as soon as you sell it, then this may be the service for you. In fact, Shopify supply their very own POS software which may mean saying goodbye to the till in your store altogether! With the help of a Shopify partner to help integrate, you could be up and running in no time at all. Benefits of having a Shopify expert help with POS:- Syncing your front of house POS with your Shopify POS means you never have to spend hours updating stock separately on your Shopify store.
- Save hours of time manually entering the required "bar codes" to sync your inventory.
- Have easy returns, staff accounts and a visual timeline of sales all in one place.
- Account for cash sales in your store, all on an iPad.
Hire Your Shopify Expert Today
If you are looking for a highly ranked Shopify expert, then Shopify Builder are your team. We have been ranked number one for Shopify Design and Shopify marketing of the experts platform. Transforming countless Shopify e-commerce stores into beautiful and captivating businesses. From a superb, custom Shopify theme, to helping our clients rank highly on Google search - our business is your business. Enquire now to see how our Shopify experts can help you today.
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