Every day, people come to YouTube to shop. Not only do they watch their favourite creators and interact with them, but they also connect with brands and regularly check out product videos before making a buying decision. Are you drawing your viewers’ attention to what you’ve got in store yet?
Shopify merchants who link their stores can show and promote their products across their YouTube channel and take advantage of Shopify's real-time inventory syncing. For a seamless shopping experience, eligible merchants can even set up onsite checkouts so that viewers never have to leave YouTube to complete their purchase.
Shopify SEO audit for your online store TODAY ⬇Why Are People Shopping on YouTube?
People might shop on YouTube for several reasons, including:
Convenience
Shopping on YouTube can be convenient because you can view products and make purchases without leaving the platform.
Product information
YouTube provides a visual platform for demonstrating products and providing detailed information about them. This can help shoppers make more informed purchasing decisions.
Influencer recommendations
Many YouTube creators promote products they love and use in their videos, which can influence their audience to purchase those products.
Product discovery
YouTube provides a vast library of videos that can help shoppers discover new products they might not have otherwise found.
Multimedia shopping experience
YouTube provides a multimedia shopping experience that combines video, images, and product information to help shoppers learn about and purchase products.
Overall, shopping on YouTube can provide a convenient, informative, and engaging shopping experience for consumers. By providing a visual platform for product demonstrations and influencer recommendations, YouTube can help shoppers make more informed purchasing decisions.
Should I Use YouTube Shopping to Sell My Products?
The decision to sell on YouTube Shopping ultimately depends on your target audience, business goals, and existing sales channels. Here are some factors to consider when deciding if YouTube Shopping is right for your business.
Target audience
If your target audience spends a lot of time on YouTube, then it may be worth considering selling on the platform.
Product fit
Some products are better suited for visual demonstrations and may perform well on YouTube. Consider if your products would benefit from a multimedia shopping experience.
Competition
Consider the level of competition for your products on YouTube and how you can differentiate your offerings to stand out.
Sales channels
Evaluate if selling on YouTube Shopping would complement or compete with your existing sales channels.
Ultimately, selling on YouTube Shopping could be a valuable sales channel for your business if it aligns with your target audience and product fit. Before committing, consider conducting market research and testing to see if YouTube Shopping is a good fit for your business.
Am I Eligible to Sell My Products on YouTube Shopping?
To use YouTube Shopping you need to meet the following requirements:
- Your YouTube channel must have a minimum of 1,000 subscribers and be approved for monetization.
- You must be located in a country where the YouTube Partner Program is available.
- Your YouTube channel or any of its videos can't be labelled as ‘Made for Kids’ and you must not have a significant number of videos that violate monetization policies.
- Your YouTube channel must not have any strikes for violating YouTube's Hate Speech Community Guidelines.
How do I start selling on YouTube Shopping?
Ok great, you’re eligible to sell your products on YouTube. Now let's take a look at how to start actually selling.
Step 1: Add the Google sales channel to your Shopify store
Before you can use YouTube Shopping, you need to make sure that you set up the Google sales channel to sync your products. Simply install the app within your Shopify store.
Step 2: Connect your Shopify store to YouTube
Sign in to your YouTube Studio. Navigate to the Monetization tab and click Shopping. Connect your store within the ‘Add products from your store’ section. Select Shopify, and then click Continue.
Step 3: Set up YouTube Shopping
Within your Shopify store navigate to your Google sales channel app. In your Google account section, log in to your account, or verify that the correct Google account is connected. In the Your Google Merchant Center account section, select or verify that the correct Google Merchant Center account is connected. In the YouTube Shopping section, click Get started. Confirm that your store and YouTube channel meet all the requirements to use YouTube Shopping. Select your YouTube channel and confirm your Product feed settings. Review and agree to the YouTube Shopping terms and complete the setup.
When YouTube Shopping is set up, your YouTube channel displays on the Google sales channel Overview and Settings pages, and you should be all set to go!
If you need any support with your Shopify store’s marketing tactics, drop us a line and our team of specialists will be more than happy to help.
