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Shopify Pricing: Which Shopify Pricing Plan is best for You?

Posted By Jason Stokes

What happens when your Shopify trial ends?

If your 14 day Shopify trial has ended, and you have decided that Shopify is the right e-commerce platform for you and your business, you’re going to need to take a look at the price plans on offer. Here at Eastside Co, we believe that Shopify is the best platform to grow your e-commerce business, so we’ve put together the ultimate guide on which Shopify price plan to choose.

Shopify has many different pricing plans that can be suited for many different businesses, so it can be hard to understand which one is right to meet your business's e-commerce needs. However confusing the Shopify payment plans may be, Shopify make up for it by being the only e-commerce platform to give their customers so much pricing variety.

If you're a new business or if your business is doing so well that you need to upgrade your plan, you may be wondering which Shopify pricing plan is best for you and your business.

Shopify's Different Pricing Plans

Shopify pricing

Shopify pricing

Here is a breakdown of the cost of each shopify pricing plan.

  • Shopify Lite: $9/month
  • Shopify Basic: $29/month + 2.2% and 20p per transaction
  • Shopify: $79/month + 1.9% and 20p per transaction
  • Advanced Shopify: $299/month + 1.6% and 20p per transaction

What is Shopify Lite?

Shopify Lite is the most basic shopify package. It is all about adding Shopify functionality to your social media accounts and selling directly to your Facebook audience and adding buy buttons to an existing website or blog. It’s acceptable if you have limited products, or your shop is on the periphery of your actual business.

If you want want your e-commerce offering to grow, there are a host of Shopify plans that will be better for your business.


Shopify Basic price plan

The Shopify basic plan is the beginning of your own -e-commerce store. You’re getting a Shopify hosted shop and blog. It includes an unlimited number of products, Shopify’s fraud risk analysis tool, the ability to add discount codes to your store, a free SSL certificate a free SSL certificate to make sure your transactions are secure, and 24/7 support.

How much does Shopify Basic cost?

The basic plan costs $29 a month. (Roughly £22 in the UK) Shopify also take a 2.2% cut of each sale, and 20p.

To put this into perspective, eBay charge a 10% fee of the full amount you were paid, including shipping. Paypal then charges 3.4% + 20p on. Amazon charges a minimum of 7% and a maximum of 45% depending on the item. By all accounts, Shopify has some of the cheapest fees in the industry, allowing you to have complete control over your profits.


The Shopify plan

This is the most popular Shopify price plan. It comes with 24/7 support, Shopify’s fraud risk tool, discount codes and your free SSL certificate. The difference is shopping cart recovery. You can take the contact details of people who didn’t convert and send them a discount code or reminder.

Most of the time, one recovered shopping cart will cover the price difference between this plan, and the Shopify basic plan.

How much does the Shopify plan cost?

The shopify plan costs $79 a month (or around £60 in the UK) and shopify takes 1.9% of each transaction, plus the 20p.

This may seem like a pretty big jump from the Shopify Basic plan, but recovering those shopping carts is valuable. According to Shopify and the Baymard Institute, in 2013 67.5% of online transactions end with an abandoned shopping cart. The Baymard Institute have a running list of statistics, and it looks like that number has only increased over the last 5 years. Shopping cart recovery is an ideal way of taking potential customers and converting them.


The Shopify Advanced plan

The Shopify Advanced package is a scaled up version of the core Shopify plan. The main additions are 15 staff accounts and third party shipping calculation. This is for businesses that ship so many products that they want to outsource delivery. You also have access to advanced reporting. Again, this is for stores that sell a lot of products, and want to generate data for specific collections or types of products.

How much does the Shopify Advanced plan cost?

The Shopify Advanced plan is $299 a month (or around £230 in the UK) with a 1.6% charge and 20p on every transaction.

You are getting a lot for your money. This is for established businesses that have achieved a certain amount of e-commerce success, and want to grow further.



When to change your Shopify plan.

If you are just starting up your business, we recommend that you start with the Shopify Basic price plan and slowly move up plans if your e-commerce store requires better features and your sales and revenue prove that you can afford to. If you already own a store and you want to switch to Shopify, because it is cheaper and packed with great features, then take a look at our recommendations.


Which Shopify plan is the best for you?

  • If your revenue is from $0 to $17,000 then you should stick with the Basic Plan.
  • From $17,000 to $33,350 you should move up to the Shopify Plan.
  • Over $33,350 you should upgrade to the Advanced Plan.

What are the Shopify fees and charges?

There are a few different Shopify pricing fees that need to be considered before going ahead with a certain plan or upgrading to another plan:

Monthly Pricing Plan Charge

The main cost of the plan is the monthly rate that you will have to pay for it. This may sound simple enough to understand but you will need to think about whether you can afford to pay 'x' amount of money for the plan each month. Your sales also need to be considered when deciding.

The charge for plans differ quite a lot between one another because each plan includes different features. You should decide whether your e-commerce store will require all the added features that we discussed previously and if you can afford to have these. Similarly, another major part to the monthly pricing that you really need to think about is the commission that Shopify take.

Shopify Transaction Fees and Commission Charges

The transaction or commission charge should be your top consideration when deciding on which pricing plan you want to choose. If your store is earning quite a lot in revenue each month, then it may be beneficial for you to pay for a core Shopify plan or the Shopify Advances pricing plan as there is a much lower commission rate.

What is the Shopify 20p charge? (or 30 cents if you’re in the US)

There is a standard 20p sale charge on each one of Shopify's pricing plans (Or 30 cents in the US). This added charge covers Shopify's fees if you are selling smaller or lower value products. This fee cannot be changed and is permanently placed on top of each product no matter which plan you decide to go with.

Choosing a payment gateway

Another consideration is which payment gateway your store is going to use. Shopify has Shopify payments which keeps costs down for store owners. If you have a Shopify store and use Shopify payments, you don't pay a fee regardless of your price package. Here’s a breakdown of third party charges.

  • Paypal - Paypal charge 3.4% + 20p.
  • Worldpay - Worldpay charge 2.75% + 20p
  • Sagepay - Sagepay have three price plans, £19.95/month for up to 350 transactions, £45/month for 500 transactions, and a bespoke pricing plan for bigger companies.

The bottom line is, you’re going to have to add these charges to whatever you are paying Shopify, and if Shopify provide the same service, but for free, it’s an obvious choice.

Free 'Shopify Conversion Checklist'

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Shopify Conversion Optimisation 2017 Checklist

Free Conversion Checklist

Over 30,000 merchants have already downloaded and benefited from our Shopify Conversion 2017 PDF Checklist.