Lazy Oaf



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Trusted By Brands Worldwide
  • Scitec
  • Rains
  • NHS
  • MG
  • Leesa
  • Wasps
  • Hera
  • Lazy Oaf
What our clients say

Great service, pleased with the finished product. Account management has been great, and very helpful. Very happy with the overall experience - would recommend to anybody looking to create or update their Shopify web store.

Wasps Rugby Club

Lazy Oaf


Shopify Plus Bespoke Build




Lazy Oaf is an independent British fashion label based in the heart of London, designing womenswear, menswear and accessories featuring bold colours, graphic prints and an abundance of imagination.

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Illustrator and designer Gemma Shiel is the creative mastermind behind Lazy Oaf. Founding the brand straight out of University in 2001, Gemma has grown Lazy Oaf from its humble beginnings operating from a stall in Spitalfields while hand printing t-shirts in her Dad’s garage, to a flagship boutique in London’s Soho. They also now have a hugely successful ecommerce store and over 250 global stockists.

    Lazy Oaf

    The Brief

    From a visual point of view, the client wanted a highly creative and animated site that was reflective of their brand: something that would really showcase the quirkiness Lazy Oaf was synonymous with.

    It was also imperative that the new store had the flexibility to easily add or remove features and content. This would allow the site itself to be as responsive as the business when it came to sales, offers, new product lines and messaging.

      Lazy Oaf

      Moving from Magento to Shopify Plus

      Lazy Oaf’s store was on Magento but, for a number of reasons, they decided it was time to move away from this platform. There were increasing concerns over the security of the Magento system, and as a business that was increasing in size, Lazy Oaf had outgrown Magento. They needed something more robust, safe, and flexible.

      After considering other ecommerce providers, it was decided that Shopify Plus was perfect for their needs. It addressed the security concerns - Shopify is at the forefront of ecommerce security, being the most secure platform available. It was also perfect for a growing business: infinitely scaleable with unlimited bandwidth, plus 99.97% uptime.

      Lazy Oaf then decided to work with Eastside Co - as the UK’s #1 Shopify agency, we were best placed to design and develop the site, as well as being experienced practitioners when it came to migrating clients from other platforms such as Magento with no fuss.

        Capturing data

        On the product page we installed our ‘Now Back in Stock’ app - this enables customers to enter their email addresses into a field on a product page, if their chosen item is out of stock. The benefit to the customer is they will automatically receive an email or text message to alert them when their item is available; the benefits to Lazy Oaf are they that grow their email database of engaged customers, gain the ability to re-target and send further messages to them, and develop an understanding of which products are proving popular so they can manage inventory accordingly.

          Lazy Oaf
          Lazy Oaf
          Lazy Oaf
          Lazy Oaf

          Converting Traffic

          Sticky product descriptions and ‘add to cart’ areas mean that visitors can scroll down the page and get a real feel for the products via the vivid imagery, without moving away from the purchasing area.

          We implemented a custom wishlist functionality to give customers the ability to quickly and easily create a wishlist. They can add their desired items and share them with friends on Facebook or Twitter, using social to help organically increase the brand’s reach.

          On the collection pages, sticky filters make it easy for visitors to quickly amend their product selections without having to scroll back to the top of the collection page every time. A ‘quick add’ functionality also helps makes the journey to purchase easier, and ‘slider view’ product images help show off the products.

          A full-screen zoom really shows off the beautiful imagery on this very visual store.

            Lazy Oaf
            Lazy Oaf