Will is Strategy Director at Eastside Co, covering everything from making sure website migrations go smoothly to helping clients achieve their traffic and revenue goals through implementation of best practice ecommerce strategy. A self-confessed nerd, Will can usually be found knee-deep in Google Analytics data.
After a degree in Product Design at University, Will moved into the world of online marketing, where for a decade he worked in many niches as diverse as gifting, property search and flooring.
In over a decade of online marketing, Will developed an interest in, and a passion for SEO, becoming intrigued by the methodology and techniques used to help websites rise through the search engine rankings.
He’s also well-versed in conversion rate optimisation and analytics, and is a big fan of using data to review performance and decide next steps.
Outside of work, Will has recently helped produce a miniature human who he now has to look after along with his two dogs and cat, and supports Manchester United even though they’re not as good as they used to be.
Why would you recommend that online business owners consider Shopify for their store?
One of the best things about Shopify is that the platform takes care of most SEO considerations for you. The core of Shopify is designed with technical SEO in mind which makes future organic growth so much easier.
Shopify has the flexibility to support your business as you scale and expand your marketing. Whether it be publishing creative content or optimising your site at the code level, Shopify is the perfect solution.
Experts in the field
Read Will King’s latest articles and insights to stay ahead of what’s happening in the world of ecommerce and Shopify.