Google Display Network (GDN) campaigns are a powerful channel for Shopify businesses looking to reach a wider audience and drive more sales. With its vast network of websites and apps, GDN provides a unique opportunity for businesses to reach their target audience in a cost-effective and measurable way.

In this blog, we'll explore the benefits of using GDN campaigns on Shopify and how to set them up for maximum results. From targeting the right audience to optimising your ad placements, we'll share tips and tricks to help you drive more sales and grow your business.

We'll also discuss the different types of GDN campaigns, including:

  • awareness
  • retargeting
  • advocacy
  • loyalty

and explain how each can help you achieve your marketing goals. Whether you're a seasoned marketeer or just starting out, this guide will provide you with the information you need to create successful GDN campaigns for Shopify. So, if you're looking for a way to boost your sales and reach more customers, it's time to explore the power of GDN campaigns for Shopify. Get ready to take your ecommerce game to the next level!

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As Shopify is a hugely popular ecommerce platform that provides a seamless shopping experience for online customers, as a marketer, it's important to find effective ways to reach and convert these customers.

That's where the Google Display Network (GDN) comes in.

For businesses using Shopify, GDN campaigns can provide a valuable addition to their marketing efforts. Let’s start by diving into the benefits of using GDN campaigns for Shopify, the different types of campaigns available, and look at some tips and tricks to help you get the most out of your campaigns.

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Benefits of Using GDN Campaigns on Shopify:

Reach a Wider Audience

With GDN campaigns, you can reach your target audience across a wide range of websites and apps, including news sites, blogs, forums and more, using visually engaging ads as they browse millions of webpages. This makes it easier to reach new customers who may not have heard of your business before and helps you achieve your marketing objectives.


GDN campaigns are a cost-effective way to reach a large number of people, making it a great option for Shopify businesses with a limited advertising budget. You only pay when someone clicks on your ad, and you can set a daily budget to control your spending.

Targeted Advertising

Maximise your ad's impact with GDN campaigns by targeting specific demographics, interests, and behaviours. This will ensure that your ads are reaching the right audience at every stage of the customer journey. From the top to the bottom of the funnel, your message will always be tailored to the right audience, improving relevance and boosting the chances of success.

Measurable Results

With GDN campaigns, you can track your results and make adjustments to improve your performance. This includes tracking impressions, clicks, conversions, and more.

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Different Types of GDN Campaigns:

  • Make your display ads stand out with the right combination of text, images, and colour schemes.
  • Try different ad types and content designs to see what resonates best with your audience.
  • Get creative and create custom images that truly reflect your brand.
  • And don't forget to leverage your existing text ads to generate new display ad campaigns.

These strategies can be implemented with the following display campaigns to help you boost your click-through rates and achieve your advertising goals:

Awareness Display Campaigns

Awareness campaigns are used when we are looking to pique the interest of potential customers browsing millions of websites. This is more for the top of the sales funnel (TOF). Using call to actions (CTA) such as 'learn more', 'find out more', etc and the audience we are looking to target will be more broad demographics.

Retargeting Display Campaigns

Re-engage your Shopify brand's audience with targeted display campaigns, and drive more conversions and sales with retargeting display campaigns. By reaching people who have previously interacted with your website or ads, you can present them with tailored, relevant messaging that will keep your brand top of mind. With advanced targeting options and flexible budgeting, you can create campaigns that meet your specific goals and reach your target audience effectively.

To maximise your results, we recommend running both awareness and retargeting campaigns simultaneously. This will allow you to target those who have engaged with your website and provide them with an irresistible offer. With bottom of funnel (BOF) customers as your target, it's crucial to use a strong call to action such as 'Buy now', 'Try it now', 'Explore now', 'Sign up now', etc. to drive conversions and boost your sales.

Advocacy Display Campaigns

Drive brand loyalty with display campaigns. Targeting individuals who are already passionate about your Shopify brand, you can foster stronger relationships, engage them further and encourage them to spread the word about your business. With advanced targeting options and flexible budgeting, you can create campaigns that align with your goals and reach your advocacy audience with precision.

The bottom of funnel (BOF) is the perfect stage to focus on, as these customers are already loyal and ready to take the next step. To further drive engagement, we recommend incorporating powerful calls to action such as 'Learn the benefits', 'Join the revolution', 'Discover the possibilities', 'Take the next step', and 'Unleash the potential'.

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Unlock Your Potential for Success with These Insider Tips and Tricks

Define Your Target Audience

Before setting up your GDN campaign, it's important to define your target audience. This will help you to target the right people and improve the relevance of your ads.

Choose the Right Ad Format

Different ad formats work better for different purposes, so it's important to choose the right format for your goals. For example, 'upload ads' can be effective for building brand awareness while also working well for driving sales.

Optimise Your Ad Placements

GDN campaigns allow you to choose where your ads appear, so it's important to select the best placements for your target audience. You can also exclude placements that are not performing well to optimise your campaign performance.

Use A/B Testing

A/B testing allows you to test different elements of your ads, such as the call to action (CTA), images, formats, bid strategy, locations, devices, etc., to see what works best. This can help you improve your campaigns over time and increase your chances of success.

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We are one of the world’s most trusted and experienced Shopify Plus Partners.

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GDN is a powerful channel for Shopify and other ecommerce businesses looking to reach a wider audience, drive awareness and more sales.

You can tap into the vast network of Google's display network and target specific demographics, interests, and behaviours, ensuring that your ads are seen by the right people at the right time.

From the top of the funnel (TOF) to the bottom of the funnel (BOF), GDN campaigns allow you to send the right message to the right stage of the customer journey, helping you to increase the relevance of your ads and improve their chances of success.

With its ease of use and user-friendly interface, Google makes it simple for businesses of all sizes to take advantage of the full potential of GDN campaigns.

If you'd like to talk to us about how we can help you set up and manage your GDN campaigns, hit the button below!

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