Tayroc is a self-funded, independent company, created by two sets of brothers with the aim of bringing affordable and stylish timepieces to the market. Established in 2015, the brand has grown year on year to become globally recognised and has been featured in the Huffington Post, Entrepreneur and Forbes.
With over 100,000 watches sold in under three years, it became clear that Tayroc had outgrown their old website. An already high performing website they could have sat comfortably with what they had as many do, but they knew it was essential to constantly improve and not stand still, as their competitors won't wait for them.
To achieve this Tayroc sought an experienced Shopify Plus Partner, a company that would understood their business and provide them with the infrastructure to reinvent and take their business to the next level.
Eastside Co had the experience and skills in-house to create the custom features Tayroc wanted. With the aim of forming stronger relationships with their customers, Tayroc wanted to capture additional user data and grow their email database, but without the use of pop-ups, so we embedded seamless subscription forms into the core of the design. In addition, a custom live chat was built into the header menu to specifically target live users.
We created a bespoke design using beautifully high resolution imagery. This, combined with a simple and intuitive user journey, created a frictionless path to purchase.
As soon as a customer arrives, the homepage slider brings their focus to Tayroc’s showcase pieces, whereupon clicking a custom in cart ‘product quick view’ pops up allowing customers to effortlessly choose to move to the checkout stage. This is complemented with an embedded upsell watch strap custom feature, improving upsell opportunities by enabling customers to quickly and easily purchase additional straps for their watches.