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Whether you're a seasoned ecommerce professional or a startup entrepreneur, you'll find lots of useful tips from our experts to help you convert more visits into sales, and more sales into bigger revenues.

Included in this edition:

  • Psychology and conversion
  • Defining, setting and measuring goal performance
  • Content structure, on page copy, and meta data
  • The importance of trust in creating customer loyalty
  • Choosing the right words for your calls to action
  • Designing your site to optimise conversions
  • Technical best practice
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