SMS Marketing For Brand X

Background

Client X is a well-known brand with a successful ecommerce store on Shopify. They came to Eastside Co, looking to scale through the implementation of integrated marketing campaigns. After working together for 6 months and seeing success through Google Ads, social media, SEO and email marketing campaigns, we turned our attention to SMS marketing as an additional channel to drive further revenue.

The campaign has been so successful that our client has asked us not to mention them by name, to prevent their competitors seeing the results and following the same approach.

What We Did

Eastside Co worked collaboratively with the Yotpo SMSBump team to set up the SMS account and integrate it with the incumbent email marketing platform.

The combined ecommerce tech stack of Yotpo SMS and the brand’s email marketing platform work seamlessly together on the Shopify platform. With Eastside Co’s email and SMS marketing specialists working on account creation and campaign management, we were able to generate spectacular results immediately on the launch of the campaign.

With less than $90 spent in the first 3 weeks of launching the SMS campaigns, over $55,000 of sales revenue was returned thanks to 160 additional sales directly from customers marketed to via mobile phone.

Can We Get Your Number?

We initially developed a signup incentivisation strategy to grow the number of subscribers. By encouraging customers via a popup to submit their phone numbers for a discount off their first order, we were able to increase data capture for remarketing via SMS messaging.

Designing and implementing a new multi-step signup form to collect email and mobile data meant that data capture was kept simple, while supplying data to both the email marketing and SMS platform (Yotpo SMSBump). 

As well as the discount off the initial order, visitors were further encouraged to provide their phone numbers by offering special deals exclusive to SMS subscribers. They were also promised exclusivity over other customers by being the first to know about the latest product drops and news.

Shipping notifications via text message also made it easy for customers to keep track of their orders, giving them a practical reason to subscribe to the service in addition to financial and exclusivity incentives.

Timely and Relevant Messaging

Our marketing specialists then got to work building out foundational SMS automations to contact customers at key points on their journey, engaging with them and encouraging more sales without being intrusive. These automations included a welcome series with a 5% discount incentive, plus an abandoned cart, abandoned browse and shipping notification flows.

We ensured that the brand tone of voice and strategic messaging was applied to the SMS automations in the same way as email for a consistent, joined-up approach.