Klarna’s Messaging App:
Bringing Payment
Options to Shopify
Shopify is a complete ecommerce platform that revolutionised online business when it launched in 2004. A cloud-based, fully hosted service, it allows merchants to start, grow, and manage their online businesses with ease, with over 800,000 ecommerce stores now based on the platform.
Klarna and Shopify
As a retail partner with over 85 million shoppers around the world, a superb purchase experience, and a guarantee for secure, fast payments, making Klarna available to millions of international customers of stores on the Shopify platform made perfect sense.
Making ecommerce better for online businesses and their customers is key to the success of Klarna and Shopify - and Eastside Co.
Klarna and Eastside Co
Eastside Co has forged a reputation for building world-class Shopify and Shopify Plus stores, delivering impactful marketing strategies, as well as developing apps and software to help online retailers exceed their ambitions.
Having worked with Klarna for several years to help many mutual clients achieve their goals, it was clear that the two businesses shared a vision and understanding of what online success looks like.
Klarna asked ESC to build a Shopify app that would give them greater visibility on stores offering Klarna services.
The Eastside Co apps development team set to work to create a Shopify app for Klarna. The aim was simple: provide Shopify merchants with a mechanism to clearly signpost to their customers that Klarna payment services were available, and make it easy for them to buy products using those services.
“An onsite app to help embed Klarna’s world-class solution into Shopify stores made perfect sense for merchants, customers, and Klarna. Eastside Co were delighted to be able to design and build the solution, and the results speak for themselves.”
Jason Stokes, CEO and Founder, Eastside Co
Clear messaging
Leveraging the power of onsite messaging was a key element in the creation of the app. On the app it’s easy for merchants to simply drag and drop Klarna ads on their store to let their customers know the payment options are available, clicking on the ad to show a pop-up with further information. They can promote Klarna on product pages or in the cart, and also on the homepage or other static pages. Users of the On-Site Messaging feature have seen conversions increase by up to 47%, with a 25% increase in their average order value.
“I really like Klarna On-Site Messaging, especially on the product page,” says Nick. “It converts our customers over to the checkout very naturally. And, because it doesn’t cost anything to buy with Klarna, it’s a very nice offering. We’re really trying to help our customers make their purchases.”
Nick Bradley, founder of PANGEA swimwear
The app is designed to be easy to use for Shopify store owners who install it. Merchant support includes how-to guides, FAQs and a dedicated support team to make sure it’s straightforward to get up and running.
Together, Eastside Co and Klarna have brought a multitude of payment options to millions of online shoppers, and thousands of merchants using this app around the world.
If you'd like to discuss how bespoke functionality or apps can help improve UX and sales on your Shopify store, give us a call.
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