Born from years of frustration at the inability to find the perfect flat shoe; pumps were un-supportive, trainers unprofessional and traditional brogues unflattering. Katie Matilda Harland launched her brand: Rogue Matilda.
The Boundless theme was used throughout with a custom designed homepage, collection page and lookbook.
Bright quirky photography showcases the details on every pair of shoes.
A high quality professional video helps provide the user with an alternative view of the product as well as conveying the brands aesthetics and vibe during their lookbook photoshoot.
The lookbook is a perfect example of how to use this feature on many themes. Keep the navigation between lookbooks simple and use the highest resolution photography possible.
Keeping the images a mix of lifestyle and product focussed is a great way to drive conversions.