Tatty Devine is famous for its original and fun statement jewellery. Founded in London in 1999, their unique work soon achieved a cult following with fans that are still loyal to the brand 20 years later.
All Tatty Devine jewellery is designed and handmade in-house by a small, skilled team, all passionate about art jewellery. Their pieces exhibit the quality and sense of fun that's become synonymous with the label.
Eastside Co worked with Tatty Devine to create a Shopify Plus store which embodied the sense of irreverence and playfulness the brand is known for. With bright, visually appealing products, it was essential that the site really showcased the jewellery and made it ‘pop’; a key consideration in the creation of the collection and product pages. The end result is a bright, vibrant and clean site which lets the personality of the brand shine while also providing a great user experience.