Holland Cooper

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Great service, pleased with the finished product. Account management has been great, and very helpful. Very happy with the overall experience - would recommend to anybody looking to create or update their Shopify web store.

Wasps Rugby Club

Holland Cooper

Type

Shopify Plus Bespoke Build

Location

Cotswolds, United Kingdom

About

Holland Cooper is a brand synonymous with British luxury. With a range of outerwear and accessories made in Great Britain, Holland Cooper represents men’s and women’s tailoring at its best. Their collection of elegant contemporary clothing, cut from magnificently woven tweeds, wools and the finest suede and leather, caused the fashion world to take notice - their range is now also available at Harrods.

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Background

In 2008, British designer Jade Holland Cooper saw a gap in the market for contemporary tweed wear. She combined her experience as a designer with a passion for outdoor pursuits to create her unique range of British-made outerwear and accessories.

    Holland Cooper

    Magento to Shopify Plus

    As Holland Cooper flourished in brand visibility and sales, outgrowing their old website, they needed a web presence to do justice to the quality of their brand and products.

    Shopify Plus was the clear choice of platform for a growing business like Holland Cooper. With its robust security, 99.99% uptime and infinite scalability to support growing businesses, it has many benefits over the Magento platform.

    One of the key deliverables was to create a site that the client could customise easily in the future. We ensured all elements on the homepage were editable to give Holland Cooper the flexibility to change it in the future. This allows them to promote different products or messaging whenever they need.

    The site was designed to showcase the Holland Cooper collection through the use of beautiful lifestyle and product photography. We took this one step further; using an embedded video on the homepage we were able to truly convey the beauty and elegance of the products.

    The brand values were promoted as an integral part of the whole site design, but particularly through the ‘About Us’ page - this used a timeline feature to tell the brand story, from its conception to the present day.

      Holland Cooper

      Capturing Traffic

      We took steps to ensure once visitors arrived on the site, they’d be compelled to stay and explore. A clear, easy-to-use top navigation, great use of blog functionality - including fixed promotional banners - and a custom data capture area all help visitors engage with the brand and products.

        Holland Cooper
        Holland Cooper

        Converting Traffic

        It’s imperative to ensure you’re maximising traffic to the site, but even more important is turning those visitors into customers. We implemented a number of features to do just that.

        A shoppable Instagram feed on the homepage gives the ability to purchase products straight from the image, bridging the gap between social media and ecommerce.

        Integration with Nosto allows analysis of customer browsing and buying behaviour, to build individual customer profiles. This creates opportunities to present the most relevant products to each visitor, providing a tailored experience.

        For those visitors who are looking to purchase, but may covet a more bespoke shopping experience, the homepage allows them to book private appointments at the Holland Cooper showroom, or in Harrods.

        Finally, to improve conversions, we implemented a simple timer function on the cart screen, which informs visitors of the dispatch deadline, to add a sense of urgency. Instead of a purchase being an 'anytime' action, it now appears time limited, encouraging them to make a purchase.

          Holland Cooper
          Holland Cooper
          Holland Cooper
          Holland Cooper
          Holland Cooper