![](https://cdn.eastsideco.com/media/v3/our-work/portfolio-trojan/trojan-banner.jpg)
![Trojan](https://cdn.eastsideco.com/media/v3/our-work/portfolio-million-roses/transparent.png)
The Brand
Trojan is a premium US-based condom brand that has been trusted for over a century. With 70% of condoms sold in the US being Trojan products, they came to Eastside Co to help them achieve growth and further penetration into the UK market.
With a strong brand aesthetic already in place, our job was to bring that to life for the UK, ensuring a result that stayed true to Trojan while also speaking to this new audience.
![Trojan Brands Shopify](https://cdn.eastsideco.com/media/v3/our-work/portfolio-trojan/product-shot.png)
The Project
Eastside Co were tasked with growing the brand’s presence in the UK market by creating a new website to showcase their innovative, high-quality products.
The iconic Trojan Man was the starting point for the new website. The open-robed guru is ‘a guide for these sexy times’, offering sex-positive advice while promoting safe sex.
![Trojan UK Website](https://cdn.eastsideco.com/media/v3/our-work/portfolio-trojan/homepage2.png)
Crossing Territories
Taking inspiration from the US site, our creative team put together designs for the UK version. We created a site that suited the UK marketplace while remaining sympathetic to, and in line with, the US branding.
We incorporated a video on the homepage which allows visitors to ‘get into the world of Trojan Man’ and lets the humour and playfulness of the brand speak for itself.
![Trojan Condoms](https://cdn.eastsideco.com/media/v3/our-work/portfolio-trojan/homepage1.png)
The Result
Thanks to the collaborative effort between our Project Management and development teams and the client, the site came together quickly. We were able to get it up in a tight schedule which enabled Trojan to start capitalising on the UK market as quickly as possible.
![Trojan Condoms Product Page](https://cdn.eastsideco.com/media/v3/our-work/portfolio-trojan/product-page.png)
If you’re ready to take your brand into new territories, get in touch. We’re the Shopify and ecommerce experts.