Social media marketing that places revenue as the defining metric for success across paid advertising, with strategies that focus on acquiring, nurturing and retaining customers.
With 3.5 billion people, or 45% of the global population, now using social media, online businesses have a huge opportunity to seek out and engage with new audiences. 54% of social browsers use social media to research products which means social is no longer just about conversation; it’s a channel for customer acquisition, remarketing and engaging with existing customers to increase loyalty and retention. Eastside Co’s team of paid social strategists focus on the goals that are right for your business and create strategies that deliver results.
Paid social is a method of marketing in which businesses pay to present adverts to social media users based on their profiles (such as their recent browsing behaviour or demographic). A cost is incurred depending on the type of advert; for example many ads incur a cost every time someone clicks on them. It's an excellent way to grow brand awareness and target relevant potential customers.
Ecommerce brands have a huge opportunity to grow their businesses by leveraging paid social media to its full potential. Gone are the days of using the channel to simply boost brand awareness or drive engagement of a new Facebook post. The Eastside Co approach to social media marketing places revenue as the defining metric for success across paid advertising, and devises strategies that focus on acquiring, nurturing and retaining customers.
We have helped online retailers around the world, working with them to define their social media marketing strategies, implement campaigns and achieve their goals.
Our paid social media experts make sure your content is seen in the right place, at the right time and by the right audience.
We use the principles of performance marketing to create direct response advertising, and use custom-built paid social marketing funnels to drive conversions and generate revenue. Whether you’re a new brand with limited data or have large amounts of existing customer information, we use our expertise to put that information to work.
We will acquire new customers through ad campaigns or influencer marketing, re-engage users who know your brand and remarket to people who have expressed interest but not yet bought from you; all to suit your desired media spend. We use advertising collateral that reinforces your brand’s visual language and tone of voice across the platforms where your existing and potential customers spend their digital lives.
Whatever stage your paid advertising strategy is currently at, Eastside Co can help you make more sales online. Why not contact us today to speak to one of our specialists and find out how we could help?