In 2008, British designer Jade Holland Cooper saw a gap in the market for contemporary tweed wear. She combined her experience as a designer with a passion for outdoor pursuits to create her unique range of British-made outerwear and accessories.
As Holland Cooper flourished in brand visibility and sales, outgrowing their old website, they needed a web presence to do justice to the quality of their brand and products.
Shopify Plus was the clear choice of platform for a growing business like Holland Cooper. With its robust security, 99.99% uptime and infinite scalability to support growing businesses, it has many benefits over the Magento platform.
One of the key deliverables was to create a site that the client could customise easily in the future. We ensured all elements on the homepage were editable to give Holland Cooper the flexibility to change it in the future. This allows them to promote different products or messaging whenever they need.
The site was designed to showcase the Holland Cooper collection through the use of beautiful lifestyle and product photography. We took this one step further; using an embedded video on the homepage we were able to truly convey the beauty and elegance of the products.
The brand values were promoted as an integral part of the whole site design, but particularly through the ‘About Us’ page - this used a timeline feature to tell the brand story, from its conception to the present day.
We took steps to ensure once visitors arrived on the site, they’d be compelled to stay and explore. A clear, easy-to-use top navigation, great use of blog functionality - including fixed promotional banners - and a custom data capture area all help visitors engage with the brand and products.
It’s imperative to ensure you’re maximising traffic to the site, but even more important is turning those visitors into customers. We implemented a number of features to do just that.
A shoppable Instagram feed on the homepage gives the ability to purchase products straight from the image, bridging the gap between social media and ecommerce.
Integration with Nosto allows analysis of customer browsing and buying behaviour, to build individual customer profiles. This creates opportunities to present the most relevant products to each visitor, providing a tailored experience.
For those visitors who are looking to purchase, but may covet a more bespoke shopping experience, the homepage allows them to book private appointments at the Holland Cooper showroom, or in Harrods.
Finally, to improve conversions, we implemented a simple timer function on the cart screen, which informs visitors of the dispatch deadline, to add a sense of urgency. Instead of a purchase being an 'anytime' action, it now appears time limited, encouraging them to make a purchase.