Scandibørn was born out of a passion for Scandinavian inspired design. From children’s clothes to baby furniture and nursery accessories, it brings together brands from around the world, supporting independent businesses in a responsible way by looking out for both the planet and the people who make the products.
The client knew there was further potential to grow the business online organically, but needed an expert to help them reach a bigger audience. Eastside Co’s SEO and marketing specialists were the right fit to help take them to the next level.
The first phase of work undertaken over a period of 12 months yielded fantastic returns.
Improving the international presence also paid dividends, with revenue in the US up by 63% thanks to 30% more sessions and an improved conversion rate of 26%.
Visibility hugely increased - which means more people are finding the brand in search engine results pages when looking for terms related to their products.
Their Changing Bags collection was originally appearing in search for only 11 keywords. After one year working with us, it was appearing for 198.
We began with a thorough audit of the site’s health.
This took into account on-page, off-page and technical SEO to understand what had been done well, and where there were opportunities for improvement.
Following this in-depth analysis, we created a detailed SEO roadmap.
This contains a prioritised list of tasks, why we’re recommending them, and the expected outcome. This document forms the basis for monthly monitoring and review of the SEO work with the client.
A mixture of SEO tactics were implemented, with the goal being an improvement in site traffic and conversions:
~ fixing internal issues like redirects and 404s
~ improving the site’s information architecture and onsite content
~ enhancing the internal linking structure
~ international SEO activity including regional keyword research and the implementation of hreflang tags.
We also researched, prepared and optimised for seasonal sales to maximise conversions at key trading times. We started planning for the Scandibørn Christmas sale in late summer and implemented our strategy in Q4 which led to a huge increase in sales.
