When we speak to potential and current clients, we tend to receive the same SEO questions over and over. This has indicated to us that it’s about time to conquer these most common queries in one go so we’ve laid out the top 25 SEO questions that clients ask, enjoy!
1. What is Domain Authority and why is it important?
Domain Authority (DA) is an indicator of the strength of a website based on a variety of metrics. The main metrics that increase the DA of a site include: Your social profiles pointing to a site AND the amount of quality links and overall SEO efforts.
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Google Analytics Metrics You Should Be Tracking (and Why)
Organic Search Traffic
Acquisition ⇒ Keywords ⇒ Organic
Firstly we recommend drilling down to your organic search visitors based on which types of keywords users are searching for. You may notice quite a lot of the (not provided) keyword. Don’t worry, people are not finding your store typing in “(not provided)” it’s just Google have decided to hide any search data from you of users who are logged into their Google account.
Continue reading “Google Analytics Metrics You Need To Track (and Why)”
Every once a while we have a new client who calls us who with the standard types of questions that come along with an industry that can be unpredictable. One of the questions we hear often is, “Is link building dead?” We personally love this question as the myth is an ever growing one, an old wives tale that’s still quite frankly, new and trending!
Continue reading “4 Simple Reasons Why Link Building is NOT Dead”
Richard Emanuel, Creative Director of Eastside Co. lays out 10 common mistakes store owners make on their new website. Heed his advice!
Can I have more slides on my slideshow?
Believe it or not on one occasion someone asked if they could have 8 slides in their carousel. Why? I have no idea. A slideshow at the top of your website is great for setting the tone of a website but statistics reveal that click-through-rates (CTRs) on slideshows are actually very low and clicks on anything after the second slide are close to non-existent.
Continue reading “10 E-commerce Mistakes New Store Owners Make”
We bet at least one of your competitors has the ball well and truly rolling on SEO. It’s not surprising to think this may just be within the realm of possibility considering that a whopping 93% of online experiences begin with a search engine according to research by Forrester.
It’s easy to forget about your SEO in the hope that one day the search engines will conveniently nudge your store up the rankings into those elusive top 3 positions of the search engine. If you’re unsure where you stand and how you’re doing SEO-wise then these FREE tools will help diagnose your problems.
Continue reading “5 Best Free SEO Tools (For Ecommerce Stores)”