U and I: a love story (and the X that everybody hates)

Join us as we explore the importance of cognitive load, and how it should be considered in web design.

5 Ways To Supercharge Your PPC Conversion Rate

In PPC, conversions are king. With such a wealth of data available, you can see exactly how much you’ve made for each pound or dollar spent. This mean...

Black Friday Retrospective: A Technical View

One of our leading back-end developers, Jim Seconde, takes a look at the technical implications of Black Friday from an infrastructure point of view.

Going global: taking your ecommerce multinational

You’ve launched your ecommerce store, and you’re building a customer base in your home country. But the world is becoming smaller and people are prepa...

Is the High Street Dead?

Grim predictions of the ‘death of the High Street’ hit the headlines every year, and this year is no exception. But what is the true state of retail i...

Shopify Multi Currency Rolls Out

Earlier this year at its Unite event, Shopify announced it was launching multiple currencies on Shopify Payments, giving merchants an easier solution ...

Email Marketing 101

Email marketing is one of the most useful, flexible and cost effective tools available in your ecommerce kit and, if done right, is something that can...

Augmented Reality in Ecommerce

Augmented Reality (AR) is now a viable sales tool for businesses with incredible potential. We take a look at Shopify’s new AR functionality, and how ...

How to increase ecommerce revenue

Want to know how to increase revenue on your Shopify store? Maximise every opportunity to cross sell and upsell more products!

How is voice search going to affect ecommerce?

With voice search available in the home and in your pocket, how can online merchants take advantage of this technology?