Retail Vs Etail: Why Do We Have To Choose?

There’s a battle underway: the field is retail, and the armies are the physical store and ecommerce, battling it out until the bitter end - at least, ...

Key Factors Influencing Online Buying Be...

What influences how people buy online? What do your visitors value? And what can Shopify and other ecommerce businesses do to increase the chance of a...

When Is A Good Time to Rebuild My Ecomme...

Our Head of Client Services, Matthew, talks through three essential tenets when planning a complete ecommerce site overhaul and build.

A Guide To Pinterest Marketing

Find out why your business should be marketing on Pinterest to reach, engage with, and grow your audience.

Creating Professional Product Photograph...

What camera should you use? Where should you shoot? How can you make your photos stand out? In this article we explore some of the fundamental tips to...

The Sales Funnel in the Age of Social Media

Learn how to use traffic segmentation with the traditional sales funnel, but also to re-imagine it for the era of paid social media - and supercharge ...

Enhancing Your Shopify Store With Gamifi...

Ready to push your engagement to the next level? Here we talk about gamification and how its elements of excitement will improve your user experience,...

Marketing Attribution: Intensifying Your...

No amount of digital disruption or technical innovation can replace the power of a strong brand. Your company’s success always has and always will rel...

Create a Command Line for your Shopify Store

At Eastside Co, we use PHP to develop our backend integrations, using the Laravel framework. Paired with Vue.js, we create powerful apps. But what abo...

Turn your Shopify Audience into Customer...

Learn how audience intelligence can bring success to your marketing efforts.