We're delighted to say that we're launching our very first Shopify app!
Throughout our time designing websites for clients of all sizes we’ve had many requests for a reliable way to associate a product image with its variant colour but as of yet we haven’t seen anything like it offered to Shopify retailers. Shopify applications (or apps) are plugins created by third-party developers and sometimes Shopify themselves to expand the functionality of your store. There are, at the time of writing, over 2,000 applications on the shopify app store which allow you to do everything from connecting to your accounting system to allowing users to see your products in 3D.
A large number of our clients wish they could allow their visitors to filter a category of products by colour and have all the images on the page automatically change to the colour they’ve requested. So if a customer is looking at, say a selection of handbags in an array of different colours and then decides they would like to see the handbags in black on that same page, all the product images would turn to their black counterpart. So we decided to create our own app to add to the fantastic array of plugins by creating a app that was a solution for a common issue that our clients have asked for.
As said, nothing quite existed on Shopify for this to happen and we knew it would be a great way for store owners to boost usability for their customers and potentially increase their store sales. After three months of long nights we created an easy to use app that allows, you the user, to easily login and associate a product variant with its respective image/colour.
We firmly believe this is not only a Shopify app that is backed by demand for greater usability but it is an app that will boost conversions on your Shopify store. By using our app you can remove one of the main conversion hurdles that many e commerce customers have and that is the quick comparison between different colour products.
Although we are web design and marketing experts we also love creating apps so if you have a good idea for one get in touch at firstname.lastname@example.org. Also be the first to know about its release by subscribing to our newsletter below. The app is soon to be launching.